The Georgi Djongarski I-Gloobox for Vagabonds is a Luxury Street Home
Amanda Chang — December 21, 2010 — Art & Design
References: archirezdesign & notcot.org
There should definitely be more of the Georgi Djongarski I-Gloobox out there. These cuddly, warm shelters would surely help alleviate the issue of homelessness.
Despite its cozy exterior, the Georgi Djongarski I-Gloobox is actually quite sturdy and very functional. Each pocket contains a sufficient property that is suited for the needs of the less fortunate. The I-Gloobox is also extremely easy to maintain and put together.
Implications - One of the best ways a company can generate media and consumer goodwill is by developing a product or running a campaign that seeks to help the less fortunate. By attaching the brand name to a charitable cause, the company distinguishes itself as one that doesn't only care about consumers, but about the general public at large.
Despite its cozy exterior, the Georgi Djongarski I-Gloobox is actually quite sturdy and very functional. Each pocket contains a sufficient property that is suited for the needs of the less fortunate. The I-Gloobox is also extremely easy to maintain and put together.
Implications - One of the best ways a company can generate media and consumer goodwill is by developing a product or running a campaign that seeks to help the less fortunate. By attaching the brand name to a charitable cause, the company distinguishes itself as one that doesn't only care about consumers, but about the general public at large.
Trend Themes
1. Charitable Products - Companies can generate goodwill by developing products that help the less fortunate.
2. Consumer Goodwill - By attaching their brand name to a charitable cause, companies can distinguish themselves as caring for the general public.
3. Homelessness Solutions - Products like the Georgi Djongarski I-Gloobox seek to alleviate the issue of homelessness by providing warm shelters.
Industry Implications
1. Consumer Goods - Companies in the consumer goods industry can develop charitable products to generate goodwill.
2. Marketing and Advertising - Marketing and advertising agencies can help companies attach their brand name to charitable causes to promote consumer goodwill.
3. Social Services - The social services industry can benefit from innovative solutions like the Georgi Djongarski I-Gloobox to address homelessness.
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