George Chamoun's 'Iconatomy' Mixes Past and Present
Marie — September 8, 2011 — Pop Culture
References: georgechamoun.tumblr & georgechamoun.tumblr
Classic and current Hollywood stars meet in George Chamoun's 'Iconatomy' series. The Stockholm, Sweden-based jewelry artist delved into the world of graphic design to create these collage pieces, combining the portraits of movie icons past and present. Elizabeth Taylor and Angelina Jolie meet to create the perfect image of class, sass and sophistication, while Robert Pattinson and James Dean meld together for a stunning bad boy portrait.
Chamoun explains on his blog that the collages are not meant to compare the Hollywood stars, but act more as a study in visual imagery. While there are certain similarities between the work of Natalie Portman and Audrey Hepburn, the physical comparisons definitely outweigh those of their career choices. Perhaps the most striking portrait of the series is that of Scarlett Johansson and Marilyn Monroe, with the resemblance between the two being almost eerie.
George Chamoun's Iconatomy series is the first I've seen of his work, but hopefully not the last. The imaginative and talented artist definitely has an eye for striking celeb portraiture.
Chamoun explains on his blog that the collages are not meant to compare the Hollywood stars, but act more as a study in visual imagery. While there are certain similarities between the work of Natalie Portman and Audrey Hepburn, the physical comparisons definitely outweigh those of their career choices. Perhaps the most striking portrait of the series is that of Scarlett Johansson and Marilyn Monroe, with the resemblance between the two being almost eerie.
George Chamoun's Iconatomy series is the first I've seen of his work, but hopefully not the last. The imaginative and talented artist definitely has an eye for striking celeb portraiture.
Trend Themes
1. Celeb Collage Art - The trend of creating art by collaging images of past and present Hollywood stars offers opportunities for artists to explore new platforms and mediums for their work.
2. Visual Imagery Studies - The trend of using collages for visual imagery studies creates opportunities for graphic designers, photographers, and advertisers to experiment with new forms of digital illustration and storytelling.
3. Iconic Celeb Pairings - The trend of pairing iconic Hollywood celebrities from different eras can inspire opportunities for marketers to create new brand messaging or advertising campaigns that use nostalgia and pop culture references to connect with consumers.
Industry Implications
1. Art - George Chamoun's Iconatomy series highlights opportunities for artists to explore the range and depth of their skills in multiple mediums, from jewelry making to graphic design.
2. Design & Advertising - The use of collages in Chamoun's Iconatomy series presents opportunities for graphic designers and advertisers to employ visual storytelling techniques that blend past and present to create unique and compelling brand messaging.
3. Pop Culture - The Iconatomy series uses iconic Hollywood stars from different eras to create opportunities for marketers to customize their messaging to leverage the different cultural references of various target audiences.
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