Gentle Monster and Heron Preston Launch Bold New Sun Glasses
Niko Pajkovic — July 30, 2021 — Fashion
References: heronpreston & fuckingyoung.es
Gentle Monster and Heron Preston have officially launched their first-ever eyewear collaboration, a line of bold, bright, workwear-inspired shades. Staying true to the Heron Preston vision, these sunglasses incorporate the designer's signature 'Spirit Level.' In addition, an actual functioning bubble level – like those used by carpenters – is built right into the frame of glasses.
Boasting a distinct fashion-forward design, these sunglasses certainly stand out in comparison to other designer shades.
The large, UV-protective lenses are enclosed by the sharp edges of the frame, while the arms don Preston's striking orange coloring.
The collection features three pairs of sunglasses with differing colorways: the Level 0 01(B) with black lenses, the Level 0 NY1 in a navy gradient, and the Level 0 C1 in clear lenses.
Boasting a distinct fashion-forward design, these sunglasses certainly stand out in comparison to other designer shades.
The large, UV-protective lenses are enclosed by the sharp edges of the frame, while the arms don Preston's striking orange coloring.
The collection features three pairs of sunglasses with differing colorways: the Level 0 01(B) with black lenses, the Level 0 NY1 in a navy gradient, and the Level 0 C1 in clear lenses.
Trend Themes
1. Workwear-inspired Eyewear - Enterprising designers can tap into the trend of merging fashion and utility to create innovative eyewear that caters to professionals and enthusiasts alike.
2. Multifunctional Accessories - Designers can explore the market for multifunctional accessories that feature tools or gadgets, providing value-added propositions to customers.
3. Bold, Customized Shades - The rise of personalized fashion and bold, unique designs offers scope for eyewear manufacturers to create custom designs for customers seeking individuality.
Industry Implications
1. Fashion - Fashion designers and luxury brands can create workwear-inspired eyewear to cater to fashion-conscious workers and enthusiasts.
2. Eyewear - Eyewear manufacturers can incorporate multifunctional features, such as built-in levels and tools, into their products to provide unique value propositions to customers.
3. Construction - Construction equipment manufacturers can explore the market for customized, multifunctional eyewear that cater to workers' needs and preferences.
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