Generous Clothing Carefully Curates Vintage Apparel in Sizes 10-24
Riley von Niessen — June 3, 2019 — Fashion
References: instagram & vancouverisawesome
For many consumers, it can be a problem to find vintage apparel in their size, making the shopping process a frustrating one -- however Generous Clothing is helping to make a difference.
The pop-up shop specializes in women's sizes that range from 10-24, with founders Sharalee, Melissa, and Shantini Klaassen using their own sizing system to ensure consistency across their selection. One of the sisters explained this by telling the Vancouver Sun, "We’re creating our own sizing system by measuring each garment to take the inconsistencies and guesswork out of sizing. That means we have clothing that measures up to a 54 inch waist and a 60 inch bust."
By carefully curating used clothing that suits the needs of their buyers, the Klaassen sisters bring an ethical and eco-friendly shopping alternative to a demographic that's been undeserved in the industry.
Image Credit: Generous Clothing
The pop-up shop specializes in women's sizes that range from 10-24, with founders Sharalee, Melissa, and Shantini Klaassen using their own sizing system to ensure consistency across their selection. One of the sisters explained this by telling the Vancouver Sun, "We’re creating our own sizing system by measuring each garment to take the inconsistencies and guesswork out of sizing. That means we have clothing that measures up to a 54 inch waist and a 60 inch bust."
By carefully curating used clothing that suits the needs of their buyers, the Klaassen sisters bring an ethical and eco-friendly shopping alternative to a demographic that's been undeserved in the industry.
Image Credit: Generous Clothing
Trend Themes
1. Inclusive Vintage Fashion - Developing a niche market by catering to the vintage fashion needs of plus-size women.
2. Personalized Sizing System - Creating a standardized personal sizing system for inclusive vintage fashion will enable the industry to serve plus-size customers effectively.
3. Sustainable and Ethical Thrift Shopping - Providing eco-friendly and ethical shopping alternative through curating vintage and pre-owned clothing for an underserved market.
Industry Implications
1. Fashion Industry - The fashion industry can adopt a personal sizing system to accommodate plus-size customers and serve their needs effectively.
2. Second-hand Market - The thrift market can improve its offerings by catering to the needs of plus-size consumers and providing more sustainable, inclusive, and ethical options.
3. Online Retail - Online retail can adapt to inclusive vintage fashion by creating a specialized platform for plus-size vintage fashion and promoting sustainable shopping through eco-friendly packaging and carbon neutrality.
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