This Art Festival Took Place Inside an Abandoned Generating Station
Katherine Pendrill — August 28, 2015 — Art & Design
References: fashionmagazine
This year Toronto's Luminato Festival took place inside an abandoned east end generating station. When choosing a venue for an event or party, it is important for companies to take the theme into consideration. This event played on the theme of 'industry versus nature' in a literal way.
The Luminato Festival is an interactive festival that uses art to change people's outlook on the world. To honor this year's theme, the event was held inside an abandoned generating station. The raw space was transformed into a garden party, complete with chirping birds and custom-made swing sets. The tables were topped with edible herb centerpieces and guests were encouraged to use garden shears to take a sample. The industrial touches helped to bring the theme alive and immerse guests in the artwork.
The success of the Luminato Festival demonstrates the importance of finding a venue that perfectly complements the theme of a party.
The Luminato Festival is an interactive festival that uses art to change people's outlook on the world. To honor this year's theme, the event was held inside an abandoned generating station. The raw space was transformed into a garden party, complete with chirping birds and custom-made swing sets. The tables were topped with edible herb centerpieces and guests were encouraged to use garden shears to take a sample. The industrial touches helped to bring the theme alive and immerse guests in the artwork.
The success of the Luminato Festival demonstrates the importance of finding a venue that perfectly complements the theme of a party.
Trend Themes
1. Industrial-themed Events - Opportunity for event companies to transform raw industrial spaces into unique immersive experiences for guests.
2. Nature-inspired Decor - Opportunity for companies to incorporate fresh herbs and plants in their event decor, promoting sustainable practices and interactive experiences for guests.
3. Interactive Art Installations - Opportunity for artists to challenge traditional art norms by creating immersive and interactive installations that transform industrial spaces into works of art.
Industry Implications
1. Event Planning - Opportunity to disrupt the event planning industry by offering unique and unconventional venue options that amplify themes and engage guests in immersive experiences.
2. Sustainability - Opportunity for sustainable companies to incorporate live plants and herbs as decor to promote eco-friendly practices and educate guests on the benefits of natural design elements.
3. Art and Design - Opportunity for artists and designers to create interactive and challenging installations that disrupt traditional gallery spaces, pushing the boundaries of what is considered 'art'.
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