These Perfumes Were Designed to Appeal to Both Men and Women
Mishal Omar — August 17, 2016 — Fashion
Created by 'PHLUR,' these gender-neutral fragrances work to oppose gender norms and standards.
Not only are these fragrances intended to be unisex, they are also created in a way that minimizes their impact on the environment. The brand uses synthetic alternatives that forgo the need to use Natural Indian Sandalwood or the Styrax tree -- both of which are depleting resources that are commonly used in scents. The bottles are opaque and cubic in shape and were made from 20% recycled glass. The gender-neutral fragrances are also light resistant which ensures that the scent remains strong for as long as possible.
These unisex perfumes come in a variety of different scents that were designed to appeal to multiple demographics at once.
Not only are these fragrances intended to be unisex, they are also created in a way that minimizes their impact on the environment. The brand uses synthetic alternatives that forgo the need to use Natural Indian Sandalwood or the Styrax tree -- both of which are depleting resources that are commonly used in scents. The bottles are opaque and cubic in shape and were made from 20% recycled glass. The gender-neutral fragrances are also light resistant which ensures that the scent remains strong for as long as possible.
These unisex perfumes come in a variety of different scents that were designed to appeal to multiple demographics at once.
Trend Themes
1. Unisex Fragrances - Creating fragrances that can be worn by both men and women opens up new market opportunities and challenges traditional gender norms in the industry.
2. Eco-friendly Fragrances - Developing fragrances using synthetic alternatives and sustainable packaging addresses environmental concerns and meets the growing demand for sustainable products.
3. Multi-demographic Appeal - Designing fragrances that can appeal to multiple demographics simultaneously provides a competitive advantage in a diverse and inclusive market.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can incorporate gender-neutral fragrances into their product offerings, expanding their customer base and appealing to consumers seeking inclusive options.
2. Sustainable Packaging - The sustainable packaging industry can collaborate with fragrance brands to develop eco-friendly and visually appealing packaging solutions that reduce environmental impact.
3. Market Research and Consumer Insights - Market research firms and consumer insights companies can help fragrance brands identify and understand the preferences and purchasing behaviors of diverse demographics to optimize their product development and marketing strategies.
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