Gen Z Skincare Brand Skin Proud Created a Powerful Product Pair
Laura McQuarrie — October 25, 2021 — Fashion
References: iamskinproud & prnewswire
Safe, effective and affordable Gen Z skincare brand Skin Proud unveiled a new product duo that works perfectly well together to support the skin's microbiome and provide shielding from environmental stressors. Kombucha is the key ingredient in the new product pair, which consists of the gel-to-water Rise and Defend face wash and the Sleep Defence overnight mask for round-the-clock skin support.
Black tea, yeast and bacteria are beneficial for keeping the skin in balance and preventing premature aging, and this new duo is focused on reviving and energizing tired skin during the day and at night. Brightening niacinamide and hydrating hyaluronic acid are also key components of the skincare pair.
Both of these products sport all-new green packaging that makes it easy for consumers to recognize the targeted skincare solutions.
Black tea, yeast and bacteria are beneficial for keeping the skin in balance and preventing premature aging, and this new duo is focused on reviving and energizing tired skin during the day and at night. Brightening niacinamide and hydrating hyaluronic acid are also key components of the skincare pair.
Both of these products sport all-new green packaging that makes it easy for consumers to recognize the targeted skincare solutions.
Trend Themes
1. Microbiome-supporting Skincare - Skin Proud's kombucha-infused product duo shows a growing trend towards skincare that supports the skin's natural microbiome.
2. Environmental-shielding Skincare - Skin Proud's Rise and Defend face wash and Sleep Defence overnight mask demonstrate a trend towards skincare that protects the skin from environmental stressors.
3. Affordable Skincare - Skin Proud's safe and effective skincare products are aimed at Gen Z consumers, demonstrating a trend towards accessible and affordable skincare options.
Industry Implications
1. Skincare - Both established and emerging skincare brands can innovate by incorporating ingredients such as kombucha that support the skin's microbiome and protect against environmental stressors.
2. Natural Cosmetics - Natural cosmetics brands can take inspiration from Skin Proud's use of kombucha, black tea, yeast and bacteria to create effective skincare products that are safe for the skin.
3. Beauty Packaging - The green packaging used by Skin Proud shows a potential innovation opportunity for beauty packaging companies to create packaging that is environmentally-friendly and easily recognizable for targeted skincare solutions.
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