Viral Campaign Creates Fake New Species
Jacqueline Biggs — June 23, 2006 — Unique
References: thirdwayblog
Seems the world hasn't infact gone mad...and the Gen Pets are just a spoof. A viral campaign instigated by an upandcoming sculptor, whose purpose for the project appears to be a mixture of commercial art, social commentary and job-seeking. Such is the power of viral that if you Google "Gen Pets" you now get over 3.5 million results. Not bad exposure.
Implications - Revelations such as this go a long way towards demonstrating just how lucrative viral attention can be if successfully generated. In today's modern world ideas spread faster than ever, and if a company manages to capture the imagination of their consumers there is no telling how widespread their influence can become.
Implications - Revelations such as this go a long way towards demonstrating just how lucrative viral attention can be if successfully generated. In today's modern world ideas spread faster than ever, and if a company manages to capture the imagination of their consumers there is no telling how widespread their influence can become.
Trend Themes
1. Viral Marketing - Exploit the power of viral attention to generate widespread exposure and influence for a company.
2. Social Commentary Art - Utilize art as a means to convey social commentary and capture the imagination of consumers.
3. Commercial Art - Combine art and business to create unique and attention-grabbing campaigns.
Industry Implications
1. Advertising and Marketing - Leverage viral marketing techniques to promote products and services.
2. Art and Sculpture - Explore the use of art as a tool for social commentary and commercial purposes.
3. Media and Entertainment - Discover innovative ways to captivate audiences and generate viral attention.
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