JD Sports Presents the GEL-SEKIRAN Model by ASICS
JD Sports shines a spotlight on the new ASICS GEL-SEKIRAN sneaker model -- it is the latest lifestyle silhouette from the brand fusing nostalgic components with premium comfort technology. The model nods to the archive running styles from past eras. To showcase the versatility and elevated styling of the GEL-SEKIRAN, the campaign was shot in the streets of Marseille.
The model is inspired by archival silhouettes with elements borrowed from the GEL-NIMBUSTM, GEL-CUMULUSTM 12, and GEL-CUMULUSTM 17. The construction at the upper starts with a full-bodied mesh with patterns overlaid on top. The midsole fuses lightweight foams and is infused with the ASICS signature GEL technology inserts for long-wear comfort. It comes in four colorway options: Black/Aqua, White/Silver/Blue, Black, and Grey/Black.
Image Credit: ASICS, JD Sports
The model is inspired by archival silhouettes with elements borrowed from the GEL-NIMBUSTM, GEL-CUMULUSTM 12, and GEL-CUMULUSTM 17. The construction at the upper starts with a full-bodied mesh with patterns overlaid on top. The midsole fuses lightweight foams and is infused with the ASICS signature GEL technology inserts for long-wear comfort. It comes in four colorway options: Black/Aqua, White/Silver/Blue, Black, and Grey/Black.
Image Credit: ASICS, JD Sports
Trend Themes
1. Retro-inspired Sneaker Designs - Merging nostalgic aesthetics with modern comfort technologies, retro-inspired sneakers provide a unique fusion appealing to both vintage enthusiasts and contemporary sneaker collectors.
2. Archival-inspired Fashion - Drawing design elements from past popular models, archival-inspired fashion rejuvenates classic styles with innovative updates, capturing the fondness for nostalgia in modern consumers.
3. Premium Comfort Technology - Embedding advanced cushioning technologies into lifestyle footwear enhances user experience, exemplifying the potential of merging functionality with aesthetic appeal in everyday wear.
Industry Implications
1. Sneaker Manufacturing - The integration of high-tech materials and retro design elements transforms sneaker manufacturing, enabling companies to create premium and stylish products that resonate with diverse market segments.
2. Lifestyle Fashion - Lifestyle fashion industry benefits from blending nostalgic styles with modern advancements, offering products that meet both aesthetic and functional demands of today's discerning consumers.
3. Retail Marketing - Retail marketing sees innovation potential in launching campaigns that highlight unique product features and historical connections, engaging customers through storytelling and brand heritage.
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