Heaven by Marc Jacobs Creates the GEL-LOKROS ASICS Mary Janes
References: instagram & highsnobiety
Kiko Kostadinov works together with Heaven by Marc Jacobs for the second time and the two highlight the GEL-LOKROS ASICS Mary Janes silhouette this time around. It has a technical build and girly aesthetic as the campaign follows a young woman riding the subway.
The entire capsule by the two has a historical root and starts with the shoes and its technical elements. It rests on top of the ASICS' GEL technology for comfort and all-day wearing. The upper has a quilted design with embroidered stars throughout the silhouette and further details of rubber accents for durability. It is rounded out by the various thin straps that overlay and decorate the shoe. It comes in black and grey, lavender and pink, or light blue and silver.
Image Credit: Heaven, John Yuji
The entire capsule by the two has a historical root and starts with the shoes and its technical elements. It rests on top of the ASICS' GEL technology for comfort and all-day wearing. The upper has a quilted design with embroidered stars throughout the silhouette and further details of rubber accents for durability. It is rounded out by the various thin straps that overlay and decorate the shoe. It comes in black and grey, lavender and pink, or light blue and silver.
Image Credit: Heaven, John Yuji
Trend Themes
1. Technical Footwear Innovations - Exploration of technical advancements in footwear materials and design for enhanced comfort and durability.
2. Fashion Collaboration Capsules - Growing trend of collaborative efforts in fashion producing unique and trendy footwear collections.
3. Modernized Retro Styles - Revival of classic shoe silhouettes with modern updates and innovative features for a contemporary twist.
Industry Implications
1. Fashion Retail - Opportunity for fashion retailers to tap into the demand for technical and fashionable footwear collaborations.
2. Footwear Manufacturing - Potential for footwear manufacturers to incorporate historical design elements with advanced technologies for enhanced product offerings.
3. Marketing and Advertising - Innovation opportunities in marketing and advertising strategies to promote technical Mary Jane shoes to a younger, fashion-forward demographic.
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