The Gel Couture Collection by Essie Aims to Revolutionize Gel Polish
Katherine Pendrill — May 4, 2016 — Fashion
Essie is set to launch its new Gel Couture collection, which aims to simplify the process of applying gel polish. One of the problems with gel manicures is that they require UV light to apply. Now Essie is eliminating UV light from the process so that consumers can enjoy the benefits of a gel manicure without enduring the complicated application.
According to Essie, its new nail polishes can be applied with a simple two-step system that involves applying a single color and then a special top coat layer. There is no UV light involved and manicures are designed to last for up to 14 days at a time. The Gel Couture collection features 42 new colorful hues to choose from, meaning consumers can easily experiment with different shades.
The new collection is sure to appeal to consumers looking for an easier way to achieve a chip-free manicure without the need for a visit to the salon.
According to Essie, its new nail polishes can be applied with a simple two-step system that involves applying a single color and then a special top coat layer. There is no UV light involved and manicures are designed to last for up to 14 days at a time. The Gel Couture collection features 42 new colorful hues to choose from, meaning consumers can easily experiment with different shades.
The new collection is sure to appeal to consumers looking for an easier way to achieve a chip-free manicure without the need for a visit to the salon.
Trend Themes
1. Simplified Gel Manicures - Essie's Gel Couture collection simplifies the process of applying gel polish by eliminating the need for UV light.
2. Long-lasting Nail Polish - The Gel Couture collection offers manicures that can last for up to 14 days, providing consumers with durable chip-free nails.
3. Colorful Nail Choices - With 42 new hues to choose from, Essie's Gel Couture collection allows consumers to experiment with different shades for their manicures.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can adapt to simplified gel manicure processes by offering UV-free gel polish and promoting long-lasting nail products.
2. Salon and Spa - Salons and spas can embrace the Gel Couture collection as a new opportunity to provide chip-free manicures to their clients without the need for UV light.
3. Nail Polish Manufacturing - Nail polish manufacturers can create and market new UV-free gel polish formulas to meet the demand for simplified and long-lasting manicures.
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