Social Networks and Marketers Cater to Geek Mothers
Samina Esha — April 4, 2009 — Lifestyle
Think that only Dad can set up the TV? Think again, because geek moms are on the rise. These fabulous high-tech mothers are growing in number and influence, sparking up social networks and turning the heads of marketers.
These geek moms know their tech and are spending more and more time online. They not only chat, but build websites, text their babysitter, install their wireless router, blog, and use Facebook regularly. They are the cool moms of today.
One of the core discussions of the 2009 SXSW Festival regarded the growing power of geek moms. It's certainly substantial; since 2007, women have spent $90 billion on gadgets and influenced 61% of all consumer electronics purchases. Best of all, this number is growing.
These geek moms know their tech and are spending more and more time online. They not only chat, but build websites, text their babysitter, install their wireless router, blog, and use Facebook regularly. They are the cool moms of today.
One of the core discussions of the 2009 SXSW Festival regarded the growing power of geek moms. It's certainly substantial; since 2007, women have spent $90 billion on gadgets and influenced 61% of all consumer electronics purchases. Best of all, this number is growing.
Trend Themes
1. Geek Mom Community - Create online communities for tech-savvy moms to connect and share knowledge.
2. Tech Education for Moms - Offer classes and workshops specifically designed for mothers to learn about technology and digital tools.
3. Mom-influenced Marketing - Develop marketing campaigns that target tech-savvy moms, who have significant purchasing power in the consumer electronics industry.
Industry Implications
1. Consumer Electronics - Create products and marketing campaigns that appeal to tech-savvy moms and their purchasing power.
2. Online Education - Create online classes that cater to moms who want to improve their tech skills and stay up-to-date with the latest digital tools and trends.
3. Social Networking - Create social networking platforms specifically for the moms community to connect and share knowledge, experiences, and purchasing decisions.
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