The Reason for Missing Socks is Explained in the GE L.O.S.S. Campaign
Sandra Winn — April 13, 2011 — Marketing
References: sockloss & thestirfemom
The GE Missing Sock Campaign ads for L.O.S.S. (Laundered and Orphaned Sock Society) have discovered the solution as to why our socks go missing. Considering humankind has pondered this question for decades, it's nice to finally have an answer.
In their clever and humorous videos, the GE Missing Sock ads do everything from tracking down orphaned socks to giving us a peak into the world of a disgruntled sock escaping from a dryer and happily making its way into the outside world. Why? Well, it's a fairly easy explanation: your washer and dryer suck, which apparently bothers socks to the point they'd rather live alone on the streets.
So, now that the GE Missing Sock ads have answered humanity's age-old question, what can you do to prevent such an occurrence from happening again in your home? Buy a GE washer and dryer or enter to win a spanking new set by reporting a missing sock. For those of us who prefer a different washer and dryer brand, I guess we'll just have to endure the frequent loss of our socks.
In their clever and humorous videos, the GE Missing Sock ads do everything from tracking down orphaned socks to giving us a peak into the world of a disgruntled sock escaping from a dryer and happily making its way into the outside world. Why? Well, it's a fairly easy explanation: your washer and dryer suck, which apparently bothers socks to the point they'd rather live alone on the streets.
So, now that the GE Missing Sock ads have answered humanity's age-old question, what can you do to prevent such an occurrence from happening again in your home? Buy a GE washer and dryer or enter to win a spanking new set by reporting a missing sock. For those of us who prefer a different washer and dryer brand, I guess we'll just have to endure the frequent loss of our socks.
Trend Themes
1. Missing Sock Myth - The missing sock myth trend can disrupt the washer and dryer market by encouraging innovation and focus on reliable systems.
2. Orphaned Sock Society - The orphaned sock society trend can disrupt the laundry industry by encouraging more effective and sustainable laundry practices.
3. Humorous Marketing - The humorous marketing trend can disrupt the advertising industry through engaging and entertaining campaigns that capture the attention of viewers.
Industry Implications
1. Washer and Dryer - The washer and dryer industry can benefit from the missing sock myth trend by developing technologies and processes that prevent the loss of socks and other clothing items.
2. Laundry - The laundry industry can embrace the orphaned sock society trend by developing more eco-friendly and sustainable practices that reduce textile waste.
3. Advertising - The advertising industry can leverage the humorous marketing trend by creating entertaining and memorable campaigns that resonate with audiences and drive brand recognition and engagement.
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