Tiffany & Co. Debuts First 'Will You' Campaign Supporting Gay Marriage
Meghan Young — January 13, 2015 — Marketing
References: tiffany & refinery29
One of the biggest brands in the wedding circuit is Tiffany & Co., so the brand's latest Will You campaign in support of gay marriage is a momentous one. Although quite subtle, the image of two men happily sitting outside on a stoop and casually holding hands sends a loud message to all those who are looking.
Gay marriage is finding favor in many states and support around the world, so it is only natural that such a respected and established company would be taking a stance one way or another. Refinery29 points out, "Unlike those brands, Tiffany & Co. is synonymous with love and marriage--which makes this ad's statement more powerful and potentially more influential to those with a 'traditional' (read: intolerant) view of same-sex marriage."
Gay marriage is finding favor in many states and support around the world, so it is only natural that such a respected and established company would be taking a stance one way or another. Refinery29 points out, "Unlike those brands, Tiffany & Co. is synonymous with love and marriage--which makes this ad's statement more powerful and potentially more influential to those with a 'traditional' (read: intolerant) view of same-sex marriage."
Trend Themes
1. Supporting Gay Marriage in Advertising - By featuring same-sex couples in their advertising campaigns, businesses can show their support for gay marriage and appeal to a wider audience.
2. Challenging Traditional Views - Companies taking a stance in favor of same-sex marriage can disrupt traditional views and push for inclusivity and acceptance in society.
3. Leveraging Brand Influence for Social Causes - Established brands can use their influence to make a powerful statement and potentially influence public opinion on social issues.
Industry Implications
1. Jewelry - The jewelry industry can embrace inclusivity and target a diverse customer base by featuring same-sex couples in their marketing materials.
2. Wedding - In the wedding industry, promoting same-sex marriage can cater to the growing demand for inclusive wedding products and services.
3. Advertising - Ad agencies can create powerful and memorable campaigns by representing same-sex couples, challenging societal norms, and promoting acceptance.
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