Garry Stretch and the Tower of Terror Campaign
Going Like Sixty — March 16, 2008 — Unique
References: independent & independent
Garry Stretch is making the most of the fact he has no collagen in his skin. This video, for London's Tower of Terror, shows just how far Garry can stretch his limits.
Also known as Gary Turner, a 36-year-old has a form of the incredibly rare Ehlers-Danlos syndrome. As a child he was prone to terrible bruising and wasn't expected to live beyond 25. A knock on the legs would have meant months on crutches, but for now life is good. Not only has Garry made the most of his condition as the only actor in this field (he is the only one of the ten sufferers of this disease in the world to go into show business). And he is, after all, in Guinness World Records for putting 158 pegs on his face.
Also known as Gary Turner, a 36-year-old has a form of the incredibly rare Ehlers-Danlos syndrome. As a child he was prone to terrible bruising and wasn't expected to live beyond 25. A knock on the legs would have meant months on crutches, but for now life is good. Not only has Garry made the most of his condition as the only actor in this field (he is the only one of the ten sufferers of this disease in the world to go into show business). And he is, after all, in Guinness World Records for putting 158 pegs on his face.
Trend Themes
1. Stretchy Advertising - Exploring the use of individuals with unique physical conditions, such as Ehlers-Danlos syndrome, in advertising campaigns to create a memorable and attention-grabbing experience.
2. Inclusive Marketing - Embracing diversity and showcasing individuals with rare conditions or disabilities in marketing campaigns to promote acceptance and inclusivity.
3. Record-breaking Stunts - Leveraging individuals with extraordinary abilities or physical conditions to break world records and create viral marketing campaigns.
Industry Implications
1. Advertising and Marketing - Opportunities to think outside the box and challenge traditional advertising norms by utilizing individuals with unique physical abilities or conditions.
2. Entertainment and Media - Exploring new avenues in the entertainment industry by showcasing individuals with rare conditions or abilities as a way to attract viewers and increase engagement.
3. Branding and Public Relations - Using unconventional individuals with extraordinary talents or conditions to create buzz, positive brand associations, and generate media coverage.
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