Gary Salter Shines the Spotlight on Geeks
Matt Ho — January 20, 2011 — Pop Culture
References: garysalter & sweet-station
Gary Salter is a British advertising photographer who makes his own rules when it comes to style and concept.
These particular Gary Salter pictures caught my eye because of his subjects. Instead of Abercrombie eye-candy, Salter does portraits of nerds who look like they could use a little more than just brains to get through high school. The backdrop of chalkboard filled with uncomprehending mathematics, the Urkel-like clothes, and the awesomely retro 80s glasses really bring his characters to life. With his use of colors and enlarged faces, Gary Salter has you paying attention to these unsung heroes who deserve more than just a wedgie.
These particular Gary Salter pictures caught my eye because of his subjects. Instead of Abercrombie eye-candy, Salter does portraits of nerds who look like they could use a little more than just brains to get through high school. The backdrop of chalkboard filled with uncomprehending mathematics, the Urkel-like clothes, and the awesomely retro 80s glasses really bring his characters to life. With his use of colors and enlarged faces, Gary Salter has you paying attention to these unsung heroes who deserve more than just a wedgie.
Trend Themes
1. Geek Chic - The rise of geek chic fashion and culture presents opportunities for innovative brands to cater to this growing consumer segment.
2. Authentic Portraiture - The demand for authentic and unconventional school portraits creates opportunities for photographers and studios to offer alternative options to traditional portraits.
3. Nostalgic Aesthetics - The popularity of retro 80s aesthetics in photography and pop culture opens doors for creative professionals to tap into the nostalgia trend and offer unique experiences.
Industry Implications
1. Fashion - The fashion industry can tap into the geek chic trend by designing and marketing clothing and accessories that appeal to the geek culture.
2. Photography - Photography studios specializing in authentic and unconventional portraits can disrupt the traditional school portrait market by offering unique and personalized photography experiences.
3. Entertainment - The entertainment industry can capitalize on the nostalgic aesthetics trend by creating and promoting content that incorporates retro 80s elements to attract nostalgic audiences.
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