Garuka Bars Come Wrapped in 100% Recyclable Packaging
Mishal Omar — June 12, 2017 — Eco
References: garukabars & kickstarter
Garuka Bars are healthy granola snacks that people can feel good about consuming, whether it is for health or socially conscious reasons.
The Garuka brand offers handmade granola bars that are packed with wholesome ingredients like Vermont raw honey, whole peanuts, and dried cranberries. The granola bars are handmade, but the Garuka brand is currently seeking funding to purchase a machine that will improve and speed up its packaging process. The packaging the granola bars come in is 100% recyclable, and comes in the form of a simple brown paper with the brand's information and logo stamped onto it.
Consumers who purchase Garuka Bars will contribute to a donation towards mountain gorilla conservation, making the purchase both a nutritious and charitable one.
The Garuka brand offers handmade granola bars that are packed with wholesome ingredients like Vermont raw honey, whole peanuts, and dried cranberries. The granola bars are handmade, but the Garuka brand is currently seeking funding to purchase a machine that will improve and speed up its packaging process. The packaging the granola bars come in is 100% recyclable, and comes in the form of a simple brown paper with the brand's information and logo stamped onto it.
Consumers who purchase Garuka Bars will contribute to a donation towards mountain gorilla conservation, making the purchase both a nutritious and charitable one.
Trend Themes
1. Sustainable Packaging - Exploring eco-friendly alternatives for product packaging, such as 100% recyclable materials, can create disruptive innovation opportunities.
2. Handmade Food - Developing processes and technologies that can scale up the production of handmade food products can lead to disruptive innovation opportunities in the food industry.
3. Cause-driven Consumerism - Leveraging consumer interest in supporting charitable causes through their purchases can open up disruptive innovation opportunities for socially conscious brands.
Industry Implications
1. Food Packaging - Integrating sustainable packaging practices and innovative materials within the food packaging industry can pave the way for disruptive innovations that improve both environmental impact and product presentation.
2. Food Manufacturing - Investing in advanced machinery and automation technologies for handmade food production can drive disruptive innovation in the food manufacturing sector, enhancing productivity and quality.
3. Snack Food - Creating snack food brands with a strong social or environmental mission can disrupt the traditional snack food industry by appealing to increasingly conscious consumer preferences.
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