The Gareth Pugh Spring 2010 Collection Makes End Times Fashionable
Brian G Randles — October 1, 2009 — Fashion
References: garethpugh.net & thefashionisto
The Gareth Pugh Spring 2010 collection showcases charcoal colors, somber faces and an altogether apocalyptic feel which represents anything but a blooming spring time.
Featuring models that look like they just saw the sky fall down on their house, the collection shows that Pugh is not afraid to push the envelope. The Gareth Pugh Spring 2010 collection is a bold step towards the future of fashion… and possibly the end of the planet.
Implications - No longer looking for soft styles, consumers are attracted to darker aesthetics. Products that feature a more statement-making element are appealing to those who want to stand out. Brands attempting to solidify their place on the market could develop more of their items with this in mind.
Featuring models that look like they just saw the sky fall down on their house, the collection shows that Pugh is not afraid to push the envelope. The Gareth Pugh Spring 2010 collection is a bold step towards the future of fashion… and possibly the end of the planet.
Implications - No longer looking for soft styles, consumers are attracted to darker aesthetics. Products that feature a more statement-making element are appealing to those who want to stand out. Brands attempting to solidify their place on the market could develop more of their items with this in mind.
Trend Themes
1. Dark Aesthetics - Consumers are attracted to darker aesthetics and statement-making elements, providing an opportunity for brands to develop more products with this in mind.
2. Apocalyptic Fashion - The emergence of apocalyptic fashion presents an opportunity for the fashion industry to explore new design elements and push boundaries.
3. Non-traditional Spring Collections - The trend of non-traditional spring collections creates an opportunity for brands to experiment with different color palettes and themes, and appeal to consumers seeking unique and unconventional fashion options.
Industry Implications
1. Fashion - The fashion industry can leverage the opportunity to explore and experiment with new design elements, themes, and colors to create unique and unconventional pieces.
2. Apparel - The rise of apocalyptic fashion creates a market opportunity for apparel brands to incorporate darker aesthetics and statement-making elements into their products.
3. Cosmetics - The emergence of apocalyptic fashion presents a potential opportunity for cosmetics brands to explore unconventional makeup styles and cater to consumers who want to stand out.
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