Seed Pantry Encourages Growing Gardens on Abandoned Plots
Meghan Young — July 24, 2014 — Eco
References: seedpantry & psfk
The green movement has gotten another big boost, this time from Seed Pantry and their garden starter kits. The family-based business located in London, United Kingdom, provides all the necessary items to grow a lush garden on the spot. In particular, they encourage people to look to abandoned plots as well as the unused roofs of skyscrapers to plant their seed.
Showcased at the recent Grow London show, these garden starter kits are packaged for different seasons. Some even target children and other demographics in particular. Clever and creative, the garden starter kits are made for all levels of experience as well as locations. They are as nourishing for the mind as they are for the body.
Showcased at the recent Grow London show, these garden starter kits are packaged for different seasons. Some even target children and other demographics in particular. Clever and creative, the garden starter kits are made for all levels of experience as well as locations. They are as nourishing for the mind as they are for the body.
Trend Themes
1. Urban Gardening - The rise of urban gardening is creating opportunities for businesses that provide solutions for growing plants in limited spaces.
2. DIY Gardening Kits - Providing consumers with kits for gardening is a trend that is growing and businesses can innovate by tailoring kits for different demographics.
3. Sustainable Living - As people look for more ways to live sustainably, businesses can innovate by providing products and services that promote eco-friendly practices like gardening.
Industry Implications
1. Home and Garden Retailers - Home and Garden Retailers can capitalize on the trend of gardening starter kits by developing and marketing to their customers.
2. Tourism and Hospitality - Tourism and hospitality businesses can attract customers by offering unique experiences around urban gardening that fit in with a sustainable living ethos.
3. F&B Industry - The F&B industry can create products around urban farming and gardening to appeal to the market's increasing interest in organic and sustainable food practices.
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