MADE's Grant Heaps Makes Garden Chairs Inspired by Needlework
Jessica Marcel — February 20, 2010 — Art & Design
References: madedesign & mocoloco
Grant Heaps got his inspiration for these Garden Chairs from needlework and quilting. Each chair is elaborately decorated with a floral design.
While quilting and needlework are rarely considered 'cool,' the Garden Chairs could be described with exactly that word. The chairs are simply constructed, and then done up in colorful designs. Grant Heaps' Garden Chairs are really too pretty to leave outside.
Implications - Concepts such as Grant Heaps' Garden Chairs have managed to capture a smaller market who has an admiration for the rustic and handcrafted. Consumers want products that are out of the ordinary, but still are aesthetically pleasing to the eye. Ultimately, the technological obsession of today's society sees backlash in the desire for more simplistic, traditional products.
While quilting and needlework are rarely considered 'cool,' the Garden Chairs could be described with exactly that word. The chairs are simply constructed, and then done up in colorful designs. Grant Heaps' Garden Chairs are really too pretty to leave outside.
Implications - Concepts such as Grant Heaps' Garden Chairs have managed to capture a smaller market who has an admiration for the rustic and handcrafted. Consumers want products that are out of the ordinary, but still are aesthetically pleasing to the eye. Ultimately, the technological obsession of today's society sees backlash in the desire for more simplistic, traditional products.
Trend Themes
1. Rustic Handcrafted Furniture - Disruptive Innovation Opportunity: Create a line of rustic handcrafted furniture inspired by traditional crafts like needlework and quilting.
2. Colorful Decorative Designs - Disruptive Innovation Opportunity: Develop products with simple construction but adorned with elaborate, colorful designs to appeal to consumers seeking aesthetically pleasing and visually striking options.
3. Desire for Simplicity - Disruptive Innovation Opportunity: Address the societal backlash against technological obsession by offering more simplistic, traditional products that fulfill the need for authenticity and uniqueness.
Industry Implications
1. Furniture Manufacturing - Disruptive Innovation Opportunity: Transform the furniture manufacturing industry by incorporating traditional crafts and handcrafted techniques into the production process.
2. Home Decor - Disruptive Innovation Opportunity: Cater to the growing market of consumers seeking visually striking and unique decorative pieces by offering a range of colorful, elaborate designs for home decor.
3. Artisanal Crafts - Disruptive Innovation Opportunity: Tap into the demand for authentic and rustic products by promoting and reviving traditional crafts such as needlework and quilting, expanding their reach beyond niche markets.
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