García de Marina Turns the Mundane into the Extraordinary
anon15424 — May 27, 2014 — Art & Design
References: garciademarina.net & beautifuldecay
García de Marina, a Spanish artist, offers his fans an opportunity to see the world through his eyes. García de Marina photographs ordinary objects after they have been manipulated and repositioned with other mundane items to challenge universal concepts. His collection of photographs titled “Imágenes” encourages audiences to re-examine previously held beliefs surrounding everyday objects. In his collection, for instance, the artist turns spoons into sunglasses, and a wrench into a fish. The creative and imaginative ways de Marina depicts these objects in clear, self-explanatory ways allow for the immediate understanding of the overall photograph. The photographs communicate a clear concept, while simultaneously delivering a strong impact. The “Imágenes” collection inspires us to challenge universal beliefs attached to items and to create something new from something old. A spoon is not just a spoon, a comb is not just a comb, and a cracked egg shell is the result of a hatched chick.
Trend Themes
1. Manipulated Object Art - The trend of transforming mundane objects into unique works of art provides opportunities for disruption in the art world, as artists can explore new ways to convey messages and emotions through their work.
2. Conceptual Photography - The trend of using photography to challenge common beliefs and perceptions of everyday objects offers opportunities for innovation in advertising, as brands can utilize this approach to create impactful and memorable imagery for their campaigns.
3. Object Transformation - The trend of transforming ordinary objects into something new and unexpected presents opportunities for disruption in the product design and manufacturing industry, as companies can explore new ways to repurpose materials and create sustainable products.
Industry Implications
1. Art - The art industry can embrace the trend of manipulated object art to attract new audiences and create a fresh wave of artistic expression.
2. Advertising - The advertising industry can employ the trend of conceptual photography to create impactful and memorable imagery for their campaigns that challenges common beliefs and perceptions of their brand or product.
3. Product Design and Manufacturing - The product design and manufacturing industry can leverage the trend of object transformation to explore new ways to repurpose materials and create sustainable products in response to growing environmental concerns.
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