GAPA/BS BE PURE Project Brings Back Rules
Erin Kirkpatrick — May 27, 2012 — Naughty
References: gapabs.org.br & behance.net
The GAPA/BS BE PURE project is an interesting and eye-catching approach to AIDS prevention and awareness. This project made up of over ten different artists from around the world collaborated to design an array of risque posters for AIDS awareness. The aim of this project, according to GAPA/BS an AIDS Prevention Support Group in Brazil, is to “bring back purity on everybody.”
These graphic posters are sure to gain attention and get people talking about safe sex and AIDS prevention. Some of the posters show an intimate S&M scenario, a cartoonish Viagra pill enjoying the company of some satisfied old broads, a suggestively posed office worker, a flirtatious carrot and doting rabbit and a farmer and his love-interest farm animal. The underlying theme in all of these photographs is a simple and non-judgmental one: that safe sex is never wrong. As long as you protect yourself and your partner, you’re free to engage.
In each poster, the sexually active parties are all donning what appears to be glowing halos, but they are actually cleverly disguised condoms.
These graphic posters are sure to gain attention and get people talking about safe sex and AIDS prevention. Some of the posters show an intimate S&M scenario, a cartoonish Viagra pill enjoying the company of some satisfied old broads, a suggestively posed office worker, a flirtatious carrot and doting rabbit and a farmer and his love-interest farm animal. The underlying theme in all of these photographs is a simple and non-judgmental one: that safe sex is never wrong. As long as you protect yourself and your partner, you’re free to engage.
In each poster, the sexually active parties are all donning what appears to be glowing halos, but they are actually cleverly disguised condoms.
Trend Themes
1. Risque AIDS Awareness Posters - Creating provocative and graphic posters for AIDS awareness campaigns can capture attention and spark conversations about safe sex and AIDS prevention.
2. Non-judgmental Safe Sex Messaging - Promoting the idea that safe sex is never wrong and encouraging individuals to protect themselves and their partners can help reduce stigma and increase awareness about AIDS prevention.
3. Artistic Collaboration for Social Impact - Collaborating with artists from around the world can result in visually striking and thought-provoking artwork that effectively communicates messages for social causes like AIDS prevention.
Industry Implications
1. Public Health - The public health industry can leverage provocative AIDS awareness campaigns and non-judgmental messaging to increase awareness, educate the public, and drive behavior change towards safe sex practices.
2. Advertising and Marketing - The advertising and marketing industry can explore partnerships with artists to create visually captivating and attention-grabbing campaigns for social causes, like AIDS prevention, which can generate widespread awareness and engagement.
3. Art and Design - The art and design industry can contribute to social impact by collaborating on projects that address important issues, such as AIDS prevention, using their creative skills to create visually impactful and meaningful artwork.
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