The Brisk Mate Brand is the New Gaming Sponsor for OpTic Gaming
Rahul Kalvapalle — August 8, 2016 — Tech
Ice tea beverage brand Brisk, which is owned by the Pepsi Lipton Partnership, is looking to expand on its appeal by becoming the new OpTic Gaming sponsor and displaying its logo on the front of the OpTic team player jerseys.
The specific brand being promoted in this case is Brisk Mate, an energizing ice tea beverage that is designed to bring together the refreshing flavor of ice tea with the energizing qualities of the South American beverage 'mate'. This marks the first ever logo sponsorship embraced by OpTic Gaming in its history.
The consumption of energy drinks has long been associated with competitive and casual gaming culture, which is why Brisk has gone ahead and not just become a gaming sponsor, but done so in the hopes of promoting a product specifically targeting gamer demographics.
The specific brand being promoted in this case is Brisk Mate, an energizing ice tea beverage that is designed to bring together the refreshing flavor of ice tea with the energizing qualities of the South American beverage 'mate'. This marks the first ever logo sponsorship embraced by OpTic Gaming in its history.
The consumption of energy drinks has long been associated with competitive and casual gaming culture, which is why Brisk has gone ahead and not just become a gaming sponsor, but done so in the hopes of promoting a product specifically targeting gamer demographics.
Trend Themes
1. Gaming Sponsorships - More non-endemic brands like Brisk Mate, will be looking to sponsor teams and events within the gaming industry.
2. Marketing to Gamer Demographics - As more brands like Brisk Mate target gamers, there will be an increasing need for marketing strategies geared towards this specific demographic.
3. Energy Drinks for Gaming - The role of energy drinks and other similar products in the gaming industry will continue to be a popular trend, and present opportunities for new product innovation.
Industry Implications
1. Beverage Industry - Brands in the beverage industry, especially energy drink brands, will continue to explore and invest in opportunities within the gaming industry.
2. Gaming Industry - The gaming industry will continue to experience growth and attract the attention of non-endemic brands looking to invest and sponsor events within the industry.
3. Marketing Industry - The growing marketing needs of the gaming industry, specifically for targeting gamer demographics, will present opportunities for innovation and specialization within the marketing industry.
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