Facebook is Launching Their Own Program for Gaming Content Creators
Alyson Wyers — January 28, 2018 — Social Media
References: developers.facebook & mashable
Gaming livestreams and video content have proven an extremely lucrative venture, with many video-game focused YouTubers reaching millions of subscribers -- and now Facebook is launching their own gaming creator platform. The pilot program will put the social network into direct competition with Youtube.
The new program will focus on helping those who create gaming content build meaningful and engaged communities, and more so than any other online platform. Facebook Gaming also hopes to increase discovery and distribution of content on multiple avenues and be a platform where any level of gaming content creator can be successful. Perhaps most notably, Facebook Gaming will also aim to entice gamers with an in-app tipping feature for livestreams. Interested gaming creators can fill out an application on Facebook's Developer News blog.
The new program will focus on helping those who create gaming content build meaningful and engaged communities, and more so than any other online platform. Facebook Gaming also hopes to increase discovery and distribution of content on multiple avenues and be a platform where any level of gaming content creator can be successful. Perhaps most notably, Facebook Gaming will also aim to entice gamers with an in-app tipping feature for livestreams. Interested gaming creators can fill out an application on Facebook's Developer News blog.
Trend Themes
1. Gaming Creator Platforms - Opportunity for innovative platforms that focus on helping gaming content creators build engaged communities and increase content discovery and distribution.
2. Competition with Youtube - Opportunity to disrupt the dominant player in the gaming livestreaming and video content market by offering unique features and incentives to gaming creators.
3. In-app Tipping for Livestreams - Opportunity to capitalize on the growing trend of tipping livestreamers by creating a seamless in-app tipping feature for gaming content creators.
Industry Implications
1. Social Media - Potential for social media platforms to create their own gaming creator programs to tap into the lucrative gaming content market.
2. Online Video - Opportunity for online video platforms to develop specialized features and support for gaming content creators to attract a broader audience.
3. Game Streaming - Potential for game streaming platforms to enhance their offerings by providing tools and resources that help gaming creators build and monetize their communities.
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