Granny Foosball Lets You Score With the Elderly
Tisah Tucknott — June 28, 2009 — Life-Stages
References: thumbsupuk & nerdapproved
This army of driven grannys may seem harmless, but they can sure play a mean game of foosball. The Granny Foosball game might be perfect for active and competitive retirement homes, where the elderly play games such as Wii and other sports.
The Granny Foosball game puts playing bingo and playing cards in the past, and embraces a new more exciting game of grandma flipping fun.
Implications - Youth consumers are drawn to an ironic twist on a classic product. By substituting grandmas for soccer players, a product is created that stands apart from the rest and has an underlying element of humor. Companies should consider how to offer a twist on a traditional product to capture this demographic.
The Granny Foosball game puts playing bingo and playing cards in the past, and embraces a new more exciting game of grandma flipping fun.
Implications - Youth consumers are drawn to an ironic twist on a classic product. By substituting grandmas for soccer players, a product is created that stands apart from the rest and has an underlying element of humor. Companies should consider how to offer a twist on a traditional product to capture this demographic.
Trend Themes
1. Elderly Gaming - The trend towards creating games that target an elderly audience, such as Granny Foosball, is an opportunity for gaming companies to cater to a previously neglected market.
2. Humorous Spin - Adding a humorous twist to a traditional product can attract younger consumers looking for a fun and unexpected experience. Companies should consider this approach to stand out from competitors.
3. Active Retirement Communities - Granny Foosball and other competitive games can be a great addition to active retirement communities that offer seniors various recreational activities and promote an active lifestyle.
Industry Implications
1. Gaming - The creation of games that cater to the elderly is a potential disruptive innovation opportunity for gaming companies.
2. Entertainment - Entertainment companies can benefit from adding humorous twists to their products to attract younger audiences looking for unique experiences.
3. Retirement Living - Retirement communities that promote an active lifestyle and offer recreational options can benefit from incorporating competitive games such as Granny Foosball as an additional fun activity.
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