The Yoron Island Will Be Transformed into a 'Game of LIFE' Island
Alexander Lam — June 17, 2013 — Marketing
References: abcnews.go & psfk
To celebrate the 45th anniversary of the board game 'Game of LIFE,' The island of Yoron in Japan teamed up with Hasbro in order to create an island-sized board game. Using a map, participants have to run around the island while completing tasks. Money from the Game of LIFE board game is awarded throughout the game.
The game itself begins on July 20 with participants paying only $5 to participate. 16 players will move through the island while it's divided into four sections. Each section will have its own spinner and board. In order to add to the authenticity of the game, a bus made to look like a game piece with the iconic player pins placed on top will drive players around the island.
The game itself begins on July 20 with participants paying only $5 to participate. 16 players will move through the island while it's divided into four sections. Each section will have its own spinner and board. In order to add to the authenticity of the game, a bus made to look like a game piece with the iconic player pins placed on top will drive players around the island.
Trend Themes
1. Island-sized Board Games - Creating immersive and interactive experiences by transforming real-world locations into life-sized board games.
2. Experiential Marketing - Leveraging popular board games to engage consumers and promote products or destinations through interactive and memorable experiences.
3. Collaborations Between Brands and Destinations - Forming partnerships between companies and destinations to create unique and tailored experiences that attract tourists and increase brand exposure.
Industry Implications
1. Tourism - Opportunities to enhance tourist attractions and destinations by implementing interactive board games experiences to drive visitor engagement and spending.
2. Entertainment - Using life-sized board games as a new form of entertainment to captivate audiences and offer unique entertainment experiences.
3. Marketing and Advertising - Exploring innovative ways to promote products, brands, or locations through experiential marketing strategies involving board games.
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