The Capcom Cafe Serves Themed Meals and Offers Exclusive Game Previews
Charlotte Joyce Kidd — November 9, 2015 — Lifestyle
References: capcom.co.jp & en.rocketnews24
This Japanese video game cafe serves dishes inspired by popular games and lets visitors play trials of brand new games.
Capcom is the Japanese gaming brand behind a number of hugely popular video game titles, including Resident Evil and Devil May Cry. Now, it's opening its own Capcom video game cafe in Koshigaya, Japan. The Capcom Cafe will sell exclusive merchandise and offer themed menus based on its library of games. The menu will change frequently based on the games being promoted, starting with Capcom's upcoming release of Monster Hunter X. The new game has inspired an offering of paw print and cat-shaped snacks and sweets. The game cafe will also have an arcade where visitors can try yet-to-be released Capcom games.
Capcom is the Japanese gaming brand behind a number of hugely popular video game titles, including Resident Evil and Devil May Cry. Now, it's opening its own Capcom video game cafe in Koshigaya, Japan. The Capcom Cafe will sell exclusive merchandise and offer themed menus based on its library of games. The menu will change frequently based on the games being promoted, starting with Capcom's upcoming release of Monster Hunter X. The new game has inspired an offering of paw print and cat-shaped snacks and sweets. The game cafe will also have an arcade where visitors can try yet-to-be released Capcom games.
Trend Themes
1. Themed Cafe Menus - Expanding to other popular franchises could create a new interactive marketing opportunity for other gaming and entertainment brands.
2. Exclusive Gaming Previews - Other video game companies can expand their marketing approach to include themed game cafes and exclusive previews to increase brand engagement and hype around upcoming titles.
3. Interactive Merchandise - Other entertainment brands, such as movie studios, could create similar interactive experiences by selling exclusive merchandise and food items at their movie-themed restaurants and cafes.
Industry Implications
1. Gaming - This trend can open a new way of making local co-marketing campaigns for franchises and explore a new way of creating brand loyalty.
2. Food and Beverage - Restaurants and cafes could provide a unique experience for customers by creating menus that cater to their interests in pop culture movies or games.
3. Entertainment - Movie theaters could take advantage of the growing trend by adding more interactive elements like merchandise sales and exclusive interactive experiences such as virtual screenings of upcoming titles in their cafes and theatres alike.
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