Xbox's Destiny Game Ad is Disguised to Look Like One for Perfume
Laura McQuarrie — September 8, 2014 — Tech
References: destinythegame & adsoftheworld
Although the Destiny game is being released for Xbox as well as PlayStation, Microsoft isn't able to put out a game ad for the release of the game for its platform because Sony gave those exclusive rights to Activision. In response, Microsoft put out this fake fragrance ad, promoting 'Destiny.'
The ad notes: "Destiny is actually an epic new first-person shooter, available on Xbox. Thing is, we didn't have permission to run adverts for the game. So we didn't." Rather than making it seem as though the game ad was for Destiny the game for Xbox, Microsoft sneakily made it seem as though gamers could order Destiny the fragrance, succeeding at reminding people that the game is also available on other platforms.
The ad notes: "Destiny is actually an epic new first-person shooter, available on Xbox. Thing is, we didn't have permission to run adverts for the game. So we didn't." Rather than making it seem as though the game ad was for Destiny the game for Xbox, Microsoft sneakily made it seem as though gamers could order Destiny the fragrance, succeeding at reminding people that the game is also available on other platforms.
Trend Themes
1. Disguised Advertisements - Opportunity for companies to create fake ads that promote their products or services indirectly.
2. Experiential Marketing - Opportunity to engage customers through creative and immersive advertisements that generate buzz and capture attention.
3. Platform Exclusive Partnerships - Opportunity for companies to secure exclusive rights for product or game releases on specific platforms, creating a competitive advantage.
Industry Implications
1. Gaming - Opportunity for gaming companies to develop strategic partnerships and exclusive deals with platform manufacturers, enhancing brand exposure and game sales.
2. Advertising - Opportunity for marketers to explore unconventional advertisement strategies, such as disguised ads, to create intrigue and generate brand awareness.
3. Fragrance - Opportunity for fragrance companies to explore collaborations with other industries, leveraging product associations and creating unique marketing campaigns.
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