Virgin Atlantic's Gallery in the Air Features Work from Ben Eine
Michael Hines — February 18, 2013 — Business
References: virgin & springwise
Virign Atlantic passengers will now be able to purchase art 35,000 feet in the air thanks to the company's new Gallery in the Air. British artist Ben Eine's works are being exhibited on flights running from New York to London during the month of February. The art can be purchased aboard flights like any other duty-free item, with prices of pieces ranging from $4,000 to $24,000. Additionally, Eine's pieces can also be viewed in Virgin's lounges in JFK, Newark and Heathrow.
The Gallery in the Air is only available for viewing by those flying in Virgin Atlantic's Upper Class. Other artists are set to have their work appear in the aerial gallery after Eine's exhibit closes shop at the end of February.
The Gallery in the Air is only available for viewing by those flying in Virgin Atlantic's Upper Class. Other artists are set to have their work appear in the aerial gallery after Eine's exhibit closes shop at the end of February.
Trend Themes
1. In-flight Art Galleries - Creating in-flight galleries to showcase and sell art provides a unique and immersive experience for airline passengers.
2. Collaborations with Artists - Partnering with artists to display their work aboard flights creates new revenue streams for both airlines and artists.
3. Exclusive Art Experiences - Offering exclusive art experiences to premium or upper-class passengers enhances the overall travel experience and adds value to airline services.
Industry Implications
1. Aviation - Integrating art into the aviation industry presents opportunities for airlines to differentiate themselves and attract high-end passengers.
2. Art - The collaboration with airlines opens up new avenues for artists to showcase and sell their work, reaching a captive audience during flights.
3. Luxury Travel - Incorporating unique art experiences within luxury travel enhances the exclusivity and prestige associated with premium travel services.
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