Biko's 'Galina' Collection Takes Inspiration from the Greek Word
Riley von Niessen — October 1, 2020 — Fashion
References: ilovebiko
Biko, a modern jewelry brand that often blends elements of nostalgic style into its pieces, unveiled the 'Galina' collection. As Biko states on its website, "Galina is a Greek word meaning 'calm; windless.'" and "Galina evokes a sense of comfort, a sense of oneness, of tranquility."
The collection includes both gold and silver variations, with a number of the elegant accessories complemented with pearl accents. These accents are present on a selection of stud earrings, necklaces, and bracelets. Although not all pieces include the pearl accents, the whole collection maintains the matching gold and silver colorways, making it easy for consumers to mix the different pieces to create a beautifully cohesive look.
For Breast Cancer Awareness Month, Biko has also partnered with Rethink Breast Cancer to donate 20 percent of the proceeds earned from its exclusive rose gold jewelry line to the cause.
Image Credit: Biko
The collection includes both gold and silver variations, with a number of the elegant accessories complemented with pearl accents. These accents are present on a selection of stud earrings, necklaces, and bracelets. Although not all pieces include the pearl accents, the whole collection maintains the matching gold and silver colorways, making it easy for consumers to mix the different pieces to create a beautifully cohesive look.
For Breast Cancer Awareness Month, Biko has also partnered with Rethink Breast Cancer to donate 20 percent of the proceeds earned from its exclusive rose gold jewelry line to the cause.
Image Credit: Biko
Trend Themes
1. Pearl-accented Jewelry - Opportunity for jewelers to incorporate pearls into their designs, bringing a sense of elegance and calmness to jewelry pieces.
2. Matching Gold and Silver Colorways - Opportunity for brands to create interchangeable pieces with matching colorways, allowing customers to mix and match their jewelry for a cohesive look.
3. Charitable Partnerships - Opportunity for businesses to partner with charitable organizations, creating limited-edition collections that benefit a cause and create positive brand recognition.
Industry Implications
1. Jewelry - Jewelers can adapt designs to follow the trend of pearl-accented jewelry that is reminiscent of tranquility and calmness.
2. Fashion - Fashion brands can incorporate matching gold and silver colorways into accessories like bags or clothing, creating a cohesive look for consumers.
3. Non-profit - Non-profits can create partnerships with businesses to promote awareness and generate funding for their causes, using limited-edition collections to attract consumers to the mission.
4.6
Score
Popularity
Activity
Freshness
