Between the Galaxy vs iPhone 6, Samsung Shows Who Came First
Laura McQuarrie — September 19, 2014 — Tech
Since Apple released two new phones with larger screens, there has been a lot of comparison between the Samsung Galaxy vs the iPhone 6 Plus. In this Samsung commercial, the brand addresses the similarities between the two smartphones, noting that when it introduced the Galaxy Note 4 way back in 2011, it was met with criticism for having such a large display. Now, Samsung triumphantly notes: "Naturally, when things are new and different, sometimes people aren't ready for them."
This commercial makes use of tweets from Twitter users, showing their own responses from the unveiling of the iPhone 6 Plus. Because Samsung has gotten into trouble in the past with Apple, this is a clever way to communicate that the Galaxy Note was way ahead of its time with its big screen.
This commercial makes use of tweets from Twitter users, showing their own responses from the unveiling of the iPhone 6 Plus. Because Samsung has gotten into trouble in the past with Apple, this is a clever way to communicate that the Galaxy Note was way ahead of its time with its big screen.
Trend Themes
1. Smartphone Comparison Commercials - Using comparison commercials to highlight the advantages of one smartphone over another.
2. Larger Screen Phones - The trend towards larger screen phones and the demand for more screen real estate.
3. Addressing Similarities in Ads - Focusing on the similarities between competing smartphones in advertising campaigns.
Industry Implications
1. Mobile Technology - Opportunity for disruptive innovation in mobile technology, specifically in improving screen size and user experience.
2. Marketing and Advertising - Disruption in marketing and advertising techniques, using comparison ads to highlight product differences.
3. Consumer Electronics - Innovation opportunities in consumer electronics to create more advanced and competitive smartphones.
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