Dazed Beauty at Selfridges Introduces the Beauty Counter of the Future
Laura McQuarrie — March 10, 2020 — Business
References: dazeddigital & campaignlive
Over the course of six weeks, there's a unique new futuristic beauty space to explore within Selfridges. The Dazed Beauty space can be found within the retailer's beauty hall and boasts a design by Thomas Petherick that envisions the beauty counter of the future. On-site, a variety of makeup tutorials, treatments, free makeover sessions and workshops will be hosted, including a masterclass on Nails as Sculpture from the nail artist who created Mugler’s AW20 looks. Consumers are also welcome to browse the curated products on display through Dazed Beauty Edit, which features brands like Dior, NARS and Uoma.
The experiential pop-up also features augmented reality and artificial intelligence filters that offer insight into how self-expression may change over the next century.
Image Credit: Thomas Petherick, Dazed Digital
The experiential pop-up also features augmented reality and artificial intelligence filters that offer insight into how self-expression may change over the next century.
Image Credit: Thomas Petherick, Dazed Digital
Trend Themes
1. Futuristic Beauty Spaces - Creating immersive and tech-driven beauty experiences that revolutionize the traditional beauty counter.
2. Augmented Reality Beauty - Integrating augmented reality technology to enhance self-expression and provide personalized beauty experiences.
3. Curated Beauty Edit - Offering curated selections of beauty products from top brands, providing a seamless and convenient shopping experience.
Industry Implications
1. Beauty Retail - Opportunity for retailers to transform their beauty counters into futuristic spaces that captivate and engage customers.
2. Beauty Tech - Developing innovative beauty technologies that incorporate augmented reality and artificial intelligence to enhance beauty experiences.
3. Online Beauty Retail - Creating curated online platforms that showcase a selection of quality beauty products to offer customers a personalized shopping experience.
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