The AETHER Alto Jacket is a New Take on a Classic Style
Michael Hemsworth — February 25, 2023 — Fashion
References: aetherapparel & blessthisstuff
The AETHER Alto Jacket is a new take on a classic outerwear style that's perfect for wearers to incorporate into their wardrobe as a way to maintain comfort between seasons. The jacket features a box-quilted matte construction that's inspired by English outerwear styles and is thus a sophisticated garment perfect for adding texture to any outfit. The outerwear style features 100-grams of PrimaLoft GOLD insulation in the body with an additional 133-grams of PrimaLoft GOLD at the collar for enhancing warmth in a lightweight way.
The AETHER Alto Jacket is priced at $525 and comes backed by a lifetime warranty to reinforce the durable nature of the garment. The timeless style also ensures it will last through any season without looking out of place.
The AETHER Alto Jacket is priced at $525 and comes backed by a lifetime warranty to reinforce the durable nature of the garment. The timeless style also ensures it will last through any season without looking out of place.
Trend Themes
1. Modernized Quilted Outerwear - The AETHER Alto Jacket is a fresh take on traditional outerwear that marries classic box-quilted style, modern materials, and a contemporary design to deliver a new fashion statement.
2. Lightweight Thermal Insulation - The AETHER Alto Jacket's use of PrimaLoft GOLD insulation offers lightweight thermal protection that's both efficient, eco-friendly, and perfect for those seeking warm garments without adding bulk.
3. Sustainable Wardrobe Essentials - As more consumers seek to reduce their carbon footprint, there is a growing market for sustainable wardrobe essentials that are stylish, durable, and timeless like the AETHER Alto Jacket.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry has an opportunity to incorporate both modern and traditional elements to create fresh, eco-friendly, and timeless outerwear designs like the AETHER Alto Jacket.
2. Outdoor Gear - Outdoor gear manufacturers can explore more environmentally-friendly solutions to thermal insulation, such as PrimaLoft GOLD, to create innovative and lightweight warmth-enhancing products like the AETHER Alto Jacket.
3. Sustainability - The sustainability industry can capitalize on rising consumer demand for eco-friendly products by partnering with fashion brands to develop more durable and sustainable wardrobe essentials like the AETHER Alto Jacket.
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