Monuta Helps You Imagine Your Funeral
Vincent Salera — March 25, 2009 — Marketing
References: youtube
Let's be honest, we would all love to be a fly on the wall at our own funerals, we want to see who will cry and who will care less?.
Monuta Funeral Services' latest commercials have everyday people envisioning their funeral. In an “event planning†mode, the woman in this ad wants a white glossy coffin, roses, and photos of herself so people will remember her.
Implications - In today's society, there is a sense of urgency to have things planned to maximize efficiency and control. Consumers take relief in knowing that their lives can be made less complicated in a variety of ways via technology. Companies that can offer services that enable consumers to plan will benefit in today's fast-moving society.
Monuta Funeral Services' latest commercials have everyday people envisioning their funeral. In an “event planning†mode, the woman in this ad wants a white glossy coffin, roses, and photos of herself so people will remember her.
Implications - In today's society, there is a sense of urgency to have things planned to maximize efficiency and control. Consumers take relief in knowing that their lives can be made less complicated in a variety of ways via technology. Companies that can offer services that enable consumers to plan will benefit in today's fast-moving society.
Trend Themes
1. Personalized Funeral Planning - Companies can offer personalized funeral planning services to consumers who want control and efficiency in preparing for end-of-life arrangements.
2. Visualizing Funerary Wishes - The use of visualization technology can help consumers better communicate their funerary wishes to friends and family.
3. Funerai Event Planning - Creating personalized funerary events can offer a sense of closure for family and friends and create new business opportunities for related industries.
Industry Implications
1. Funeral Services - Funeral service providers can offer customizable planning services and use technology to enhance the customer experience.
2. Technology - Technology companies can develop funerary visualization tools to improve communication and planning for end-of-life arrangements.
3. Event Planning - Event planning companies can expand their services to offer personalized funeral event planning for families in need.
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