This Functional Hoodie is Designed to Withstand Tough Conditions
Katherine Pendrill — December 29, 2015 — Fashion
References: projectshadowco & kickstarter
A Los Angeles-based company called 'Project Shadow' recently launched a Kickstarter campaign for a functional hoodie that can withstand the elements. Over the years, many apparel companies have turned to new technology to improve the functionality of their garments. This hoodie is made for modern consumers who are looking for clothing that will last.
'The Ultimate Hoodie' is a French terry hoodie designed by Project Shadow. Unlike other garments, The Ultimate Hoodie is equipped with more than 10 practical functions. The exterior is fully shield coated in order to protect the wearer from wind and water. Despite its durable exterior, the hidden vents ensure that the hoodie is comfortable and breathable. On the inside, there are numerous storage pockets that eliminate the need to carry an extra bag while on the go.
The functional hoodie is perfect for consumers who are looking for a single garment that will adapt to numerous different situations.
'The Ultimate Hoodie' is a French terry hoodie designed by Project Shadow. Unlike other garments, The Ultimate Hoodie is equipped with more than 10 practical functions. The exterior is fully shield coated in order to protect the wearer from wind and water. Despite its durable exterior, the hidden vents ensure that the hoodie is comfortable and breathable. On the inside, there are numerous storage pockets that eliminate the need to carry an extra bag while on the go.
The functional hoodie is perfect for consumers who are looking for a single garment that will adapt to numerous different situations.
Trend Themes
1. Functional Apparel - Embrace the trend of creating clothing with practical functions to cater to modern consumers' needs.
2. Advanced Fabric Coatings - Explore innovative fabric coating technologies for creating waterproof and windproof garments without compromising comfort.
3. Smart Storage Solutions - Develop creative designs that incorporate ample storage pockets into garments, eliminating the need for carrying extra bags.
Industry Implications
1. Apparel Manufacturing - Opportunity for companies in the apparel manufacturing industry to embrace functional apparel and incorporate practical features into their products.
2. Textile Coating - Innovate the development of advanced fabric coatings for creating breathable and durable waterproof garments.
3. Outdoor Gear Retail - Cater to the needs of modern consumers by offering functional clothing with versatile features, such as waterproof and windproof hoodies.
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