Sugar Rush's Fun Makeup Brush Set Boasts a Desert Aesthetic
Laura McQuarrie — April 22, 2019 — Fashion
References: tartecosmetics & allure
Tarte Cosmetics' sister brand, Sugar Rush, created a fun makeup brush set that takes inspiration from the desert. The three-piece cosmetic brush set includes styles that can be used for eyeshadow and concealer, contouring and foundation, as well as powder. Each of these novelty makeup brushes boasts a "boho aesthetic" and a vegan-friendly, cruelty-free design.
Knowing that many consumers will be interested in the trio of makeup brushes for festival season, Sugar Rush specifically calls out that the brushes are ideal for strobing, baking, applying bronzer and laying down glitter.
Like other products from Sugar Rush, these brushes are considerately made without harmful ingredients and they are packaged in recyclable boxes that are made with soy ink.
Knowing that many consumers will be interested in the trio of makeup brushes for festival season, Sugar Rush specifically calls out that the brushes are ideal for strobing, baking, applying bronzer and laying down glitter.
Like other products from Sugar Rush, these brushes are considerately made without harmful ingredients and they are packaged in recyclable boxes that are made with soy ink.
Trend Themes
1. Desert-inspired Makeup Tools - The trend of incorporating desert aesthetics into makeup tools creates opportunities for innovative and eye-catching designs.
2. Vegan and Cruelty-free Beauty Products - The trend of offering vegan and cruelty-free options in the beauty industry presents opportunities for brands to cater to conscious consumers.
3. Eco-friendly Packaging Solutions - The trend of using recyclable and sustainable materials for packaging allows companies to align with environmentally conscious consumers.
Industry Implications
1. Cosmetics - The cosmetics industry can capitalize on the trend of desert-inspired makeup tools by creating unique and attractive brush designs.
2. Beauty - The beauty industry can tap into the trend of vegan and cruelty-free products by developing innovative formulas and marketing them as ethical choices.
3. Packaging - The packaging industry has an opportunity to provide eco-friendly solutions by offering sustainable options that align with consumer demand for environmentally conscious products.
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