Snapple is Evolving its Fun Facts with the Snapple fAIct Generator
Laura McQuarrie — February 8, 2023 — Marketing
References: SnapplefAIcts & prnewswire
Snapple beverages are beloved for the refreshment they provide, along with a fun fact under the cap. And in celebration of 20 years of Snapple Real Facts, the brand is reintroducing its facts to a new generation with the Snapple fAIct Generator.
This tool features technology from ChatGPT creator OpenAI and it offers up shareable facts for social media. Since the start of Snapple Real Facts, there have been 1,677 facts like slugs have real noses and beavers can hold their breath for 45 minutes. To create custom facts, consumers can scan the QR code on any Snapple bottle. As the brand notes: "Snapple fAIcts are generated with AI, so they can be wrong, skewed, or even inappropriate."
To share the news of its new AI-powered tool, Snapple used ChatGPT to generate a press release, which was then lightly edited.
This tool features technology from ChatGPT creator OpenAI and it offers up shareable facts for social media. Since the start of Snapple Real Facts, there have been 1,677 facts like slugs have real noses and beavers can hold their breath for 45 minutes. To create custom facts, consumers can scan the QR code on any Snapple bottle. As the brand notes: "Snapple fAIcts are generated with AI, so they can be wrong, skewed, or even inappropriate."
To share the news of its new AI-powered tool, Snapple used ChatGPT to generate a press release, which was then lightly edited.
Trend Themes
1. AI-generated Marketing - The Snapple fAIct Generator showcases the potential for AI to create unique marketing content and engage with customers on a personalized level.
2. AI in Beverage Industry - Snapple's use of AI-powered technology demonstrates potential for other beverage companies to incorporate AI into their marketing strategies and product offerings.
3. Customized Content Generation - The Snapple fAIct Generator highlights the potential for AI to generate personalized and shareable content, which can be applied to various industries and marketing campaigns.
Industry Implications
1. Beverage - The Snapple fAIct Generator showcases the potential for AI to be utilized in the beverage industry to create unique marketing strategies and customer engagement tactics.
2. Marketing and Advertising - Snapple's use of AI-powered technology demonstrates a potential for AI to be utilized in marketing and advertising content generation, creating more personalized and targeted campaigns.
3. Social Media - Snapple's AI-powered fAIct Generator highlights the potential for AI to create shareable content for social media marketing campaigns.
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