Full Circle Campaign Features Magnetic Poetry-Esque Captions
Marissa Brassfield — September 26, 2009 — Fashion
References: fullcircleuk & thefashionisto
This Full Circle campaign uses cutout disclaimer-like captions that remind me of those ubiquitous magnetic poetry kits. Josh Beech models menswear separates alongside oversized captions that read "Consume Consume Me," "Let's Talk About Me," "Buy Buy Baby," and "This is a Partly Political Broadcast."
What I like about this Full Circle campaign is that it injects some bright pop art fun into a fashion shoot that would otherwise be dominated by black fashion.
Implications - The prevalence of the 24-hour news cycle and social media have increased the amount of advertising consumer see on a daily basis. A company can benefit from this by investing in advertising that bucks convention and uses a non-traditional angle (fake PSA, satirizing conventional ads, etc). In doing so, the company shows a commitment to differentiating itself from the masses, attracting originality obsessed consumers in the process.
What I like about this Full Circle campaign is that it injects some bright pop art fun into a fashion shoot that would otherwise be dominated by black fashion.
Implications - The prevalence of the 24-hour news cycle and social media have increased the amount of advertising consumer see on a daily basis. A company can benefit from this by investing in advertising that bucks convention and uses a non-traditional angle (fake PSA, satirizing conventional ads, etc). In doing so, the company shows a commitment to differentiating itself from the masses, attracting originality obsessed consumers in the process.
Trend Themes
1. Cutout Disclaimer Campaigns - Using cutout disclaimer-like captions in campaigns to inject fun and differentiate from traditional advertising.
2. Pop Art Fashion Shoots - Injecting bright pop art into fashion shoots to add a fun element to black-dominated fashion.
3. Satirical Advertising - Investing in unconventional advertising angles like fake PSA or satirizing conventional ads to differentiate from traditional advertising.
Industry Implications
1. Fashion - Using pop art and cutout disclaimer-like captions in fashion shoots and campaigns to stand out in a crowded market.
2. Advertising - Offering unconventional advertising angles like fake PSA or satirizing conventional ads to target audiences that value originality.
3. Social Media Marketing - Creating campaigns that buck convention, using non-traditional angles, and speak to originality obsessed consumers on social media.
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