Bentley Partnered with Filld to Provide Gas Delivery for Drivers
Michael Hemsworth — October 6, 2016 — Autos
References: bentleymedia & newatlas
Aiming to help make Bentley vehicle ownership that much more luxurious and exclusive, the car brand has launched a new fuel delivery service for vehicle owners. Created in collaboration will Filld, the fuel delivery feature is supported by the Filld for Bentley app that enables drivers to prompt deliveries whenever they desire.
The service allows Bentley owners to simply open the app, accept the lowest price of fuel based on the closest gas station and hit the accept button. This will then prompt the Filld workers to get the vehicle to a full tank as soon as possible.
The Filld for Bentley fuel delivery service is also being trialled with the brand's Connected Car strategy. This sees the gas cap able to be unlocked when fuel is ready to be put in.
The service allows Bentley owners to simply open the app, accept the lowest price of fuel based on the closest gas station and hit the accept button. This will then prompt the Filld workers to get the vehicle to a full tank as soon as possible.
The Filld for Bentley fuel delivery service is also being trialled with the brand's Connected Car strategy. This sees the gas cap able to be unlocked when fuel is ready to be put in.
Trend Themes
1. Luxury Vehicle Fuel Deliveries - Disruptive innovation opportunity: Expanding fuel delivery services for luxury vehicles to enhance convenience and exclusivity for owners.
2. Collaborative Fuel Delivery Platforms - Disruptive innovation opportunity: Partnering with luxury car brands to develop customized fuel delivery solutions for their customers.
3. Connected Car Fuel Services - Disruptive innovation opportunity: Integrating fuel delivery features into connected car platforms to streamline the refueling process for drivers.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Transforming the fueling experience for luxury vehicle owners through innovative delivery services.
2. Logistics - Disruptive innovation opportunity: Offering customized fuel delivery solutions as a value-added service for luxury car brands.
3. Technology - Disruptive innovation opportunity: Developing smart fuel delivery platforms that seamlessly integrate with connected car systems.
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