Frustro by Martzi Hegedűs is a New Typeface That Makes Reading a Puzzle
Kevin Young — March 31, 2012 — Marketing
References: behance.net & theawesomer
Frustro by Martzi Hegedűs is a perplexing typeface that often requires a second reading by many people. It's inspired by the Penrose Triangle, also known as the 'impossible triangle.'
When looking at Frustro fonts, it's confusing to decipher which side it is facing as both sides simultaneously point in different directions. Not only do these typefaces protrude out, they also look like three dimensional shapes. Reading a paper where the fonts are Frustro-based will definitely take longer than your average Arial.
Hegedűs is a Hungarian designer specializing in graphic design, packaging and typography. His work is mesmerizing and plays a variety of tricks on the human eye. Frustro by Martzi Hegedűs is a new introductory typeface font that's bound to make you go dizzy.
When looking at Frustro fonts, it's confusing to decipher which side it is facing as both sides simultaneously point in different directions. Not only do these typefaces protrude out, they also look like three dimensional shapes. Reading a paper where the fonts are Frustro-based will definitely take longer than your average Arial.
Hegedűs is a Hungarian designer specializing in graphic design, packaging and typography. His work is mesmerizing and plays a variety of tricks on the human eye. Frustro by Martzi Hegedűs is a new introductory typeface font that's bound to make you go dizzy.
Trend Themes
1. Perplexing Typefaces - The trend of designing typefaces that challenge the traditional readability norms create opportunities for designers to push boundaries and explore new forms of expression.
2. 3D Typography - Designing typefaces that appear three-dimensional creates opportunities for immersive experiences and interactive design in digital media.
3. Optical Illusion Typography - The trend of playing tricks on the human eye with typography creates opportunities to stand out in a crowded market by creating designs that engage and intrigue viewers.
Industry Implications
1. Graphic Design - The use of perplexing and 3D typefaces opens up opportunities for graphic designers to create unique brand identities and visually engaging designs.
2. Advertising - The use of optical illusion-type typography creates opportunities for advertising agencies to create eye-catching and memorable campaigns that stand out from the competition.
3. Education - The use of perplexing typefaces in education can help students with dyslexia or other reading difficulties to develop new approaches to reading and learning.
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