This WestJet Plane is Custom-Painted with Frozen Characters
M — October 19, 2015 — Pop Culture
References: disney & disneyparks.disney.go
Disney's popular winter animated film Frozen was the most recent source of inspiration behind this custom-designed WestJet plane that features the various Frozen characters painted on the front of the plane as well as located inside the jet's decor. This plane was put together by Disney artists working closely with the members of the WestJet team.
The outside of the plane showcases princesses Anna and Elsa sharing their magic to transform a snowy setting into a tropical beach with the hilarious snowman Olaf lounging on it. The plane ditches its custom white aesthetic for blue tones and warm neutrals. The inside of the plane features seats, panelling and decor also inspired by the film's wintery climate. The plane starts with a wintery theme at the back of the plane that transitions to a warmer one by the front of the aircraft.
The outside of the plane showcases princesses Anna and Elsa sharing their magic to transform a snowy setting into a tropical beach with the hilarious snowman Olaf lounging on it. The plane ditches its custom white aesthetic for blue tones and warm neutrals. The inside of the plane features seats, panelling and decor also inspired by the film's wintery climate. The plane starts with a wintery theme at the back of the plane that transitions to a warmer one by the front of the aircraft.
Trend Themes
1. Custom-designed Airplanes - Disruptive innovation opportunity: Designing custom-themed airplanes in collaboration with popular entertainment franchises to enhance the passenger experience and create unique branding opportunities.
2. Branded Aircraft Decor - Disruptive innovation opportunity: Incorporating branded decor elements inspired by popular films or characters into the interior design of aircraft to create immersive and memorable experiences for passengers.
3. Film-inspired Marketing Partnerships - Disruptive innovation opportunity: Forming marketing partnerships between airlines and film studios to leverage the popularity of films and create unique marketing campaigns through custom-painted airplanes.
Industry Implications
1. Aviation - Disruptive innovation opportunity: Collaborating with entertainment companies to design and showcase custom-themed airplanes that captivate passengers and differentiate airlines in the highly competitive aviation industry.
2. Entertainment - Disruptive innovation opportunity: Partnering with airlines to develop co-branded marketing campaigns and immersive experiences that leverage popular films or characters to enhance brand visibility and engage audiences.
3. Travel and Tourism - Disruptive innovation opportunity: Embracing unique marketing strategies like custom-designed airplanes featuring popular films or characters to attract customers seeking unique and memorable travel experiences, thereby boosting the travel and tourism industry.
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