The LEGO Group Launches Four Advent Calendars for the Holiday Season
Kalin Ned — September 13, 2023 — Life-Stages
The LEGO Group is already getting ready for the holiday season with the launch of four LEGO advent calendars that are sure to excite both young and older fans of the brand. This release builds on the modern expansion of advent calendars which are no longer just vessels for chocolate but also for other, more exciting, and personalized offerings.
The LEGO advent calendars include the LEGO® Harry Potter™ Advent Calendar, the LEGO® CITY Advent Calendar, the LEGO® Friends Advent Calendar, and the LEGO® Star Wars™ Advent Calendar. While the Harry Potter-branded and the Star Wars-branded products will surely appeal to fans of the franchises, the CITY advent calendar and the Friends advent calendar are a bit more expansive in their preference reach.
The LEGO advent calendars range between $44.99 CAD and 59.99 CAD in price.
Image Credit: LEGO
The LEGO advent calendars include the LEGO® Harry Potter™ Advent Calendar, the LEGO® CITY Advent Calendar, the LEGO® Friends Advent Calendar, and the LEGO® Star Wars™ Advent Calendar. While the Harry Potter-branded and the Star Wars-branded products will surely appeal to fans of the franchises, the CITY advent calendar and the Friends advent calendar are a bit more expansive in their preference reach.
The LEGO advent calendars range between $44.99 CAD and 59.99 CAD in price.
Image Credit: LEGO
Trend Themes
1. Expanded Advent Calendars - The LEGO advent calendars are part of the modern expansion of advent calendars beyond chocolate, offering more exciting and personalized offerings.
2. Franchise-themed Advent Calendars - The LEGO advent calendars include Harry Potter and Star Wars themes, appealing to fans of these popular franchises.
3. Inclusive Advent Calendars - The LEGO advent calendars like CITY and Friends have a preference reach that extends beyond specific franchises, making them appealing to a wider audience.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can explore expanded advent calendars to offer more exciting and personalized offerings beyond traditional chocolate.
2. Film and Entertainment - The success of franchise-themed LEGO advent calendars demonstrates the opportunity for film and entertainment companies to collaborate with toy manufacturers for themed products.
3. Retail - Retailers can capitalize on the inclusive appeal of advent calendars like LEGO Friends and CITY to attract a wider target market during the holiday season.
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