The From Britten PL SS12 Line Presents its Attire in a Curious Manner
Jaime Neely — September 1, 2011 — Fashion
References: frombritten.au & hypebeast
The From Britten PL SS12 Collection lookbook is highly reflective of the brand's concepts and extensive knowledge of design. The lookbook was inspired by the brand's knowledge of -- and involvement in -- the design of each product. The images featured in the lookbook look as if they have been copy and pasted in sections to build the models.
Notwithstanding the creative presentation of the From Britten PL SS12 Collection lookbook, the pieces featured in the line include plenty of lightweight outerwear, slim-fitting pants, suits and button-ups. The collection boasts a variety of contemporary qualities and is generously versatile.
Implications - While the quality of a product that a business sells is highly relevant to sales, so is its initial perception amongst consumers. For this reason, businesses looking to stay at the forefront of cutting-edge must be able to portray their uniqueness off the bat. It is imperative that they devise unusual ways to showcase their products.
Notwithstanding the creative presentation of the From Britten PL SS12 Collection lookbook, the pieces featured in the line include plenty of lightweight outerwear, slim-fitting pants, suits and button-ups. The collection boasts a variety of contemporary qualities and is generously versatile.
Implications - While the quality of a product that a business sells is highly relevant to sales, so is its initial perception amongst consumers. For this reason, businesses looking to stay at the forefront of cutting-edge must be able to portray their uniqueness off the bat. It is imperative that they devise unusual ways to showcase their products.
Trend Themes
1. Creative Presentations - Businesses should explore unusual ways to showcase their products in order to stand out and capture consumers' initial perception.
2. Lightweight Outerwear - There is a growing trend towards lightweight outerwear in the fashion industry, presenting opportunities for businesses to innovate and offer versatile options.
3. Slim-fitting Pants - The demand for slim-fitting pants is on the rise, creating opportunities for businesses to create stylish and tailored options for consumers.
Industry Implications
1. Fashion - The fashion industry can benefit from embracing creative presentations to showcase unique products and capturing consumers' initial perception.
2. Apparel - The apparel industry has the potential to innovate and offer lightweight outerwear options to cater to the growing demand in the market.
3. Men's Fashion - In the men's fashion industry, businesses can capitalize on the trend of slim-fitting pants by designing and producing stylish and tailored options.
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