Revolution Beauty Created an Official Friends Makeup Line
Laura McQuarrie — September 12, 2020 — Fashion
References: revolutionbeauty & allure
Soon, Revolution Beauty will be unveiling its official Friends makeup line, which is full of references to the 90s sitcom. The collection boasts three nine-shade eyeshadow palettes and three bullet lipsticks inspired by female friends Phoebe Buffay, Rachel Green and Monica Geller.
The packaging for Phoebe Buffay's palette shares a snapshot of her taxi cab and it's full of humorously named shades like Smelly Cat, Lobster and Triplet. When it came to creating each of the products, Revolution Beauty founder Adam Minto told Allure that "We looked at each character in detail—what they wear, their mannerisms, the makeup they use, the personalities—and started to build from there."
Notably, Revolution Beauty is the only beauty brand that has been allowed to adapt the Friends font and logo into its own Revolution logo for the makeup line.
Image Credit: Revolution Beauty
The packaging for Phoebe Buffay's palette shares a snapshot of her taxi cab and it's full of humorously named shades like Smelly Cat, Lobster and Triplet. When it came to creating each of the products, Revolution Beauty founder Adam Minto told Allure that "We looked at each character in detail—what they wear, their mannerisms, the makeup they use, the personalities—and started to build from there."
Notably, Revolution Beauty is the only beauty brand that has been allowed to adapt the Friends font and logo into its own Revolution logo for the makeup line.
Image Credit: Revolution Beauty
Trend Themes
1. Sitcom-inspired Makeup - Opportunity for other makeup brands to collaborate with popular TV shows and create themed makeup lines.
2. Character-inspired Packaging - Chance for packaging companies to develop unique and creative designs that capture the essence of fictional characters.
3. Nostalgia Marketing - Potential for brands to tap into the nostalgia of popular TV shows and create product lines that resonate with fans.
Industry Implications
1. Beauty and Cosmetics - Disruptive innovation opportunity for beauty brands to partner with TV shows and create limited edition makeup collections.
2. Packaging - Opportunity to provide customized packaging solutions that reflect the personalities and themes of popular TV shows.
3. Brand Marketing - Chance for marketing agencies to develop nostalgic marketing strategies that target fans of popular sitcoms.
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