This Unusual Fried Pie is Filled with Pieces of Tropical Fruit
Katherine Pendrill — August 24, 2015 — Lifestyle
References: mcdonalds.my & brandeating
McDonald's Malaysia recently introduced a new version of its beloved fried pie. The flaky pastry dessert is a staple on McDonald's menus around the world and now the sweet confection is available in an unusual new flavor.
The new lychee fried pie features the same crackly crust as the more traditional pie varieties. However, the inside is filled with diced pieces of lychee fruit. The pie also comes with a container of sweet lychee sauce for dipping. For those who prefer savory over sweet, customers can also order a new spinach version of the fried pie. This savory pastry is filled with a tasty blend of spinach, diced carrots and cream sauce.
Beyond the sweet and savory fried pies, McDonald's Malaysia is also offering customers the choice of a Lychee McFlurry or a creamy Lychee Shake.
The new lychee fried pie features the same crackly crust as the more traditional pie varieties. However, the inside is filled with diced pieces of lychee fruit. The pie also comes with a container of sweet lychee sauce for dipping. For those who prefer savory over sweet, customers can also order a new spinach version of the fried pie. This savory pastry is filled with a tasty blend of spinach, diced carrots and cream sauce.
Beyond the sweet and savory fried pies, McDonald's Malaysia is also offering customers the choice of a Lychee McFlurry or a creamy Lychee Shake.
Trend Themes
1. Lychee-flavored Desserts - Opportunity for innovation in creating unique lychee-flavored desserts to cater to consumer demand for exotic flavors.
2. Savory Pastry Varieties - Disruption opportunity lies in developing unconventional fillings for savory pastries, catering to individuals looking for unique taste experiences.
3. Fusion Fast Food - The trend of combining traditional fast food items with unexpected flavors creates an opportunity for innovation in the fast food industry.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to develop lychee-based products and explore unconventional flavor combinations.
2. Bakery - Disruption potential in the bakery industry by introducing creative variations of fried pies, attracting customers with unique flavors and fillings.
3. QSR (quick Service Restaurants) - Fast food chains can embrace the fusion trend and experiment with unexpected flavors to attract adventurous customers looking for new taste experiences.
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