The Latest H & M Divided Lookbook Features Model Frida Aasen
Jana Pijak — April 28, 2015 — Fashion
References: fashiongonerogue
Frida Aasen stars in the latest catalog for H & M's Divided collection. Known for its youthful aesthetic, the range returns with a blend of sporty and edgy staples. These include vintage-inspired denim shorts and varsity jackets along with matching crop top and mini skirt pairings.
The collection also isn't short on signature, graphic tees, in this case ones that feature familiar logos and vibrant prints. Borrowing from athletic uniforms, this H & M Divided lookbook sets a sporty tone for the season ahead and highlights statement pieces that mimic numbered jerseys.
Frida Aasen dons this collection's youthful pieces while posing against a vibrant backdrop, courtesy of famous Sin City landmark, The Neon Museum Las Vegas, an outdoor gallery of discarded electrical signs.
The collection also isn't short on signature, graphic tees, in this case ones that feature familiar logos and vibrant prints. Borrowing from athletic uniforms, this H & M Divided lookbook sets a sporty tone for the season ahead and highlights statement pieces that mimic numbered jerseys.
Frida Aasen dons this collection's youthful pieces while posing against a vibrant backdrop, courtesy of famous Sin City landmark, The Neon Museum Las Vegas, an outdoor gallery of discarded electrical signs.
Trend Themes
1. Vintage-inspired Denim - Disruptive innovation opportunity: Design sustainable and customizable vintage-inspired denim pieces targeting Gen Z consumers.
2. Athletic-inspired Fashion - Disruptive innovation opportunity: Integrate smart technology into athletic-inspired fashion items to track and improve performance.
3. Statement Graphic Tees - Disruptive innovation opportunity: Create an online platform for consumers to design and personalize their own statement graphic tees.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Utilize augmented reality (AR) technology to enhance the in-store shopping experience and drive online sales.
2. Sustainable Fashion - Disruptive innovation opportunity: Develop innovative fabric materials and manufacturing processes to create sustainable and eco-friendly fashion products.
3. Athletic Apparel - Disruptive innovation opportunity: Incorporate wearable technology into athletic apparel to provide real-time feedback and customized exercise routines.
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