The Frette Summer Collection Will Turn You into a Sun Worshiper
Robyn Currie — June 28, 2010 — Luxury
Thanks to the Frette Summer collection of luxury summer linens, summer will never be the same.
Featuring towels, flip-flops, beach totes and a lot more, the Frette Summer collection is incredibly soft and has a high thread count (meaning they will hopefully see more than one summer). The designs are super cute, so you will want to have them around for awhile.
Implications - Some of the bright patterns on the beach towels include flowers and different-colored shapes. The two sides of the beach towels feature different prints and colors, so you have a choice as to which side you want to lay out on. Just looking at the Frette Summer collection will make you want to pack your bags and head to the beach!
Featuring towels, flip-flops, beach totes and a lot more, the Frette Summer collection is incredibly soft and has a high thread count (meaning they will hopefully see more than one summer). The designs are super cute, so you will want to have them around for awhile.
Implications - Some of the bright patterns on the beach towels include flowers and different-colored shapes. The two sides of the beach towels feature different prints and colors, so you have a choice as to which side you want to lay out on. Just looking at the Frette Summer collection will make you want to pack your bags and head to the beach!
Trend Themes
1. Luxury Summer Linens - Disruptive innovation opportunity: Develop luxury summer linens with innovative features such as reversible sides or customizable prints.
2. High Thread Count - Disruptive innovation opportunity: Create high thread count linens using sustainable materials or advanced textile technologies for superior comfort and durability.
3. Cute Design Patterns - Disruptive innovation opportunity: Introduce unique and eye-catching design patterns for beach towels and linens to cater to individual preferences and fashion-forward consumers.
Industry Implications
1. Luxury Home Goods - Disruptive innovation opportunity: Combine luxury and functionality in home goods by incorporating innovative materials, technology, or design elements.
2. Travel and Hospitality - Disruptive innovation opportunity: Collaborate with luxury hospitality brands to create exclusive and personalized beach-focused offerings that elevate the travel experience.
3. Textile Manufacturing - Disruptive innovation opportunity: Invest in sustainable textile manufacturing processes and materials to create eco-friendly luxury beach linens and towels.
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