The Fresh Zodiac Soap Collection Features a Scent for Each Element
Rebecca Byers — February 27, 2015 — Fashion
The fashion industries most sought after astrologer Susan Miller has teamed up with beauty brand Fresh to create the limited edition Fresh Zodiac Soap line. Just in time for the end of the astrological calendar, the Fresh Zodiac Soap collection features four scents, one for each element of the zodiac, and are made in the tradition of Fresh's classic oval soaps.
The Fresh Zodiac Soaps line is vegetable-based and free of parabens and sulfates. The collection is divided by zodiac element, with Air signs matched with verbena, Earth with sugar, Water with waterlily and Fire with Mangosteen.
With many of the signs already sold out through Sephora, the Fresh Zodiac soaps are sure to be a hit, especially given the involvement of Susan Miller, who has added a horoscope to each perfectly packaged bar.
The Fresh Zodiac Soaps line is vegetable-based and free of parabens and sulfates. The collection is divided by zodiac element, with Air signs matched with verbena, Earth with sugar, Water with waterlily and Fire with Mangosteen.
With many of the signs already sold out through Sephora, the Fresh Zodiac soaps are sure to be a hit, especially given the involvement of Susan Miller, who has added a horoscope to each perfectly packaged bar.
Trend Themes
1. Limited Edition Collaborations - The collaboration between fashion astrologer Susan Miller and beauty brand Fresh showcases the trend of limited edition products that cater to specific interests or demographics.
2. Personalized Products - The Fresh Zodiac Soap line demonstrates the growing trend of personalized products that target consumers based on their zodiac signs, offering a unique and customized experience.
3. Astrology-inspired Beauty - The partnership between Susan Miller and Fresh highlights the trend of astrology-inspired beauty products, tapping into the popularity of horoscopes and astrology among consumers.
Industry Implications
1. Fashion - The limited edition Fresh Zodiac Soap line showcases an opportunity for the fashion industry to collaborate with beauty brands and create unique, themed products that appeal to specific niche markets.
2. Beauty - The astrology-inspired Fresh Zodiac Soap collection presents an opportunity for the beauty industry to develop customized products that reflect consumers' individual interests and beliefs.
3. Retail - The success of the Fresh Zodiac Soaps, already selling out through Sephora, highlights the potential for retailers to offer unique and exclusive products that generate high demand and customer engagement.
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