Anthony Cozzi's Fresh Skateboard Has a New Look
Tisah Tucknott — June 29, 2009 — Lifestyle
References: snowblinded & gearfuse
Anthony Cozzi has designed this fruity looking skateboard called 'Fresh.' The entire board is wrapped around in delicious fruit designs.
This original skate deck is a limited item, but can be bought for $65. 'Fresh' is a 100% Canadian Maple skateboard deck, but does not come with a Griptape, whatever that may be.
Implications - The ability to customize is an important feature for many. Customization allows for reflection of the self and expression of personality that an un-customized product or service provides. Because being monotonous just doesn't cut it anymore, products are marketed to sell individuality. Even when goods are mass-produced, businesses must be clever enough to market them in a way to imply individuality.
This original skate deck is a limited item, but can be bought for $65. 'Fresh' is a 100% Canadian Maple skateboard deck, but does not come with a Griptape, whatever that may be.
Implications - The ability to customize is an important feature for many. Customization allows for reflection of the self and expression of personality that an un-customized product or service provides. Because being monotonous just doesn't cut it anymore, products are marketed to sell individuality. Even when goods are mass-produced, businesses must be clever enough to market them in a way to imply individuality.
Trend Themes
1. Custom Skateboard Designs - Skateboard businesses can offer customizable design options to cater to self-expression and individuality.
2. Food-inspired Designs in Fashion - Fashion industries can incorporate food-inspired designs in their products to attract a wider demographic.
3. Limited-edition Products - Businesses can create scarcity and exclusivity using limited-edition products for increased demand and sales.
Industry Implications
1. Skateboard Industry - Skateboard industries can innovate by offering customizable skateboard design options.
2. Fashion Industry - The fashion industry can innovate by incorporating food-inspired designs and patterns in their products.
3. Consumer Goods Industry - Consumer goods companies can market limited-edition products to create exclusivity and increase demand.
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