This Frequent-Flyer Program Allows Members to Book a Seat on a Private Jet
Katherine Pendrill — August 21, 2015 — Luxury
References: deltaprivatejets & business.financialpost
Travelers who belong to Delta's frequent-flyer program now have the opportunity to book a seat on a private jet. In recent years, many airlines have begun offering higher-end perks and amenities to frequent flyers. However, Delta's latest offer gives passengers an unprecedented kind of reward.
The new upgrade program is open to members who have achieved 'medallion' status in Delta’s SkyMiles frequent-flyer program. These high-profile customers will be able to upgrade from a commercial flight to a private jet. These private flights will largely be focused on Delta's East Coast hubs. The new upgrade is ideal for business travelers who are less price-conscious because they primarily book on a company credit card.
The luxurious upgrade reflects a shift in the airline industry towards differentiating air travel for business men and women. Because corporate travelers are the most profitable customers, airlines are increasingly looking for new ways to retain these passengers.
The new upgrade program is open to members who have achieved 'medallion' status in Delta’s SkyMiles frequent-flyer program. These high-profile customers will be able to upgrade from a commercial flight to a private jet. These private flights will largely be focused on Delta's East Coast hubs. The new upgrade is ideal for business travelers who are less price-conscious because they primarily book on a company credit card.
The luxurious upgrade reflects a shift in the airline industry towards differentiating air travel for business men and women. Because corporate travelers are the most profitable customers, airlines are increasingly looking for new ways to retain these passengers.
Trend Themes
1. Luxury Travel - Delta's new upgrade program reflects a trend of airlines offering higher-end perks and amenities to frequent flyers.
2. Private Jet Access - The opportunity to book a seat on a private jet through a frequent-flyer program shows a trend in making luxury travel accessible to a wider audience.
3. Business Travel Differentiation - The shift towards differentiating air travel for business travelers indicates a trend in airlines catering to the needs of their most profitable customers.
Industry Implications
1. Airline - Airlines can disrupt the industry by offering unique luxury perks and access to private jets for frequent flyers.
2. Frequent-flyer Program - Creating innovative upgrade programs that allow members to book private jets can disrupt the frequent-flyer program industry.
3. Corporate Travel - Companies can innovate by partnering with airlines to provide private jet upgrades to their business travelers, enhancing the travel experience.
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